Strategy: map the funnel
We audit, align and define the metrics that matter.
- We map the full journey and detect conversion leaks
- We define KPIs per stage (TOFU, MOFU, BOFU) and traceability
- We prioritize opportunities with an actionable 90-day plan
We design, build and optimize sales funnels that turn cold traffic into customers. Fewer leaks, more conversions, and an acquisition cost that drops month after month.
Real results
Real data from funnels we manage. End-to-end measurement with server-side tracking to attribute every lead and every sale.
Free technical audit of your current funnel
Request free auditOur experience managing large-scale advertising investments allows us to deliver exceptional results for our clients.












MyContent Agency is a consultancy specializing in Growth Hacking and Paid Media, led by Iván Fresneda with over 10 years of experience managing large-scale advertising investments.
A 4-phase system: Strategy → Capture → Nurture → Scale
We audit, align and define the metrics that matter.
We convert high-intent demand with precision.
We educate the lead until they're ready to buy.
We compound sustainable, recurring growth.
A proven system to turn cold traffic into recurring customers
We analyze your entire funnel: traffic, pages, offer, emails and tracking. We detect the leaks costing you conversions and sales.
We design lead generation: lead magnets, landing pages and ads that attract qualified traffic and convert it into leads at a sustainable cost.
We build the email sequences, retargeting and content that educate and qualify the lead until they're ready to buy.
We optimize the offer, sales page and closing process to maximize the lead-to-customer conversion rate.
We test, measure and scale what works. Real-time dashboards and weekly experiments to grow sustainably.
Real comparison of services and methodology
What our clients say about their funnels
"They redesigned our funnel and we went from 1.4% to 4.8% conversion in three months."
CMO, E-commerce Tech
"The new funnel cut our cost per lead by 55% without losing quality."
Head of Growth, B2B SaaS
"The nurturing sequences multiplied our close rate by 2.5x."
Sales Director, Education
"We finally have a predictable funnel: we know how much to invest per sale."
CEO, B2B Services
"They found leaks we couldn't see and recovered 30% of lost leads."
Performance Lead, Retail
"The funnel scaled from 50 to 400 leads/month while keeping CAC under control."
Growth Lead, Healthcare
More than 200 companies already scale their sales with funnels designed by our team

Iván Fresneda
Founder & CEO, MyContent Agency
Who we are
Not a generic agency. Our founder directed the world's highest-spend Google Ads account. That expertise shows in every campaign we run.
Former director of the Google Ads account with the highest global spend (>€1B/year)
Digital acquisition strategy lead for Amazon in Luxembourg
MyContent Agency scaled to €100k/month in under one year from launch

Leading voice in paid media and growth hacking in the Spanish entrepreneurship ecosystem

“We don't manage accounts.
We scale businesses.”
Iván Fresneda — Founder & CEO, MyContent Agency
“We don't manage accounts.
We scale businesses.”
Iván Fresneda — Founder & CEO, MyContent Agency
+€100M
In managed ad spend
250+
Active clients
580%
Average ROAS

FREQUENTLY ASKED QUESTIONS
Answers to the most common questions about our growth consulting services
Tell us about your project and we'll get back to you as soon as possible
📚 SPECIALIZED TRAINING - ACADEMY
Access our training programs in Growth Hacking and Paid Growth. Learn the techniques we use with our consulting clients.
Proven methodology by active consultants who manage +€1,000M in Paid Media