1
Growth Audit & Strategy
Growth potential analysis
- Complete AARRR funnel audit
- Identification of growth bottlenecks
- Definition of North Star Metrics
- Competitive benchmarking
B2B Growth Hacking to scale acquisitionB2B Growth Hacking to scale acquisition
Strategy, automation and data to multiply leads and reduce CAC
We implement continuous growth sprints: hypothesis, test and scaling in 2-week cycles with reliable attribution.
Growth HackingB2B Lead Gen
Impact Metrics
Speed, efficiency and accumulated learning
0x
Qualified leads
in 90 days
0-%
Average CAC
reduction vs baseline
0+
Tests/month
per full funnel
0d
Validation
critical hypotheses
0+%
MQL→SQL
conversion improvement
0h
Setup
stack and tracking
100+ clients
Verified testimonials
Independently audited results
Growth Performance
Partners in leading platforms
Certified specialists in key advertising ecosystems
Results that speak for themselves
Our experience managing large-scale advertising investments allows us to deliver exceptional results for our clients.
+50M€
Budget managed
In digital advertising investment
6.2x
Average ROAS
Average return for our clients
+200
Companies
Have trusted us
Companies that have trusted us
MyContent Agency is a consultancy specializing in Growth Hacking and Paid Media, led by Iván Fresneda with over 10 years of experience managing large-scale advertising investments.
Our Growth Methodology
A 4-phase growth system: Strategy → Capture → Development → Brand
2
Experimentation Framework
Experimentation system design
- Implementation of ICE methodology
- Testing tools setup
- Success metrics definition
- Hypothesis prioritization
3
Growth Loops Design
Building self-sustaining loops
- Complete user journey mapping
- Viral growth loops design
- Onboarding optimization
- Referral and invitation systems
4
Rapid Experimentation
Continuous execution and optimization
- Launching A/B/n experiments
- Statistical analysis of results
- Rapid iteration based on data
- Scaling successful experiments
Global growth methodology, applied across multiple markets
Scalable framework, local experimentation and sustainable growth
International Markets
Growth Hacking strategies adapted to different cultures and user behaviors
Expansion: +125% users
Localization: 12 markets
CAC reduced: -40%
Global Scalability
Replicable framework for international expansion with Growth methodology
Growth Loops: 5 assets
LTV/CAC ratio: 4.2x
Expansion time: 8 weeks
Product-Market Fit
Product-market fit validation across multiple geographies
NPS Score: +68
D30 Retention: 85%
Organic Growth: 45%
Regional Optimization
Localized experimentation to maximize growth in each market
Experiments: 180/month
Win Rate: 32%
Impact Score: 8.5
Advanced Growth Hacking Technology
Data-driven methodology for verifiable exponential growth
Systematic Experimentation
ICE framework to prioritize hypotheses with greatest growth impact
North Star Metrics
Definition and tracking of key metrics that drive sustainable growth
Cohort Analysis
Advanced segmentation to understand behavior patterns and retention
Growth Loops
Design of self-sustaining growth loops that scale organically
Growth Hacking Results
Experiment Rate
+650%
Speed of validated hypotheses
Before
2/month
After
15/month
Time-to-Market
-75%
Time to see results
Before
12 weeks
After
3 weeks
MRR Growth
+600%
Recurring revenue increase
Before
+5%
After
+35%
User Retention
+73%
% users who remain active
Before
45%
After
78%
Key Benefits of Growth Hacking
Measurable results focused on real business impact
Leads x10
Multi-channel funnels and orchestration with segmented messaging by stage
CAC -40%
Impact prioritization, rapid experiments and conversion optimization
30-day Validation
Bi-weekly sprints: hypotheses, A/B testing and actionable learning
Time-to-Value
Reusable playbooks and ready-to-deploy automations
Reliable Attribution
Robust tracking, attribution models and executive reporting
Sustainable Scaling
Repeatable processes and governance to grow efficiently
Growth Hacking Services
Everything needed to orchestrate sustainable growth
Continuous Experimentation
A/B/MVT testing pipeline throughout the entire funnel
Lead Generation Automation
Outbound sequences, lead routing and omnichannel nurturing
Funnel Architecture
Stage-by-stage design: awareness → activation → revenue
CRO & UX
Research, hypotheses and end-to-end conversion improvements
Data & Attribution
Events, models and dashboards for data-driven decisions
Channel Scaling
Paid, organic, partnerships and product growth loops
How We Work
Proven process focused on learning velocity
1
Audit & Opportunities
Funnel diagnosis and impact-based prioritization
2
Strategy & Backlog
Hypothesis roadmap and KPIs per stage
3
Agile Implementation
2-week sprints and continuous QA
4
Scaling & Governance
What works gets standardized and scaled
What Our Clients Say
Real results in demanding B2B sectors
"We went from 70 to 480 MQLs/month in 3 months while maintaining SQL quality."
CMO, B2B SaaS
"Their experimentation system gave us clarity and focus. CAC -42% in 90 days."
CEO, Consultancy
"The executive dashboard allows us to make data-driven decisions every week."
VP Sales, Fintech
Join These Results
Over 200 companies already trust our expertise to scale their growth systems
Iván Fresneda
Founder & CEO, MyContent Agency
Who we are
The team behind MyContent
Not a generic agency. Our founder directed the world's highest-spend Google Ads account. That expertise shows in every campaign we run.
Former director of the Google Ads account with the highest global spend (>€1B/year)
Digital acquisition strategy lead for Amazon in Luxembourg
MyContent Agency scaled to €100k/month in under one year from launch
Emprendedores.com
Featured speakerLeading voice in paid media and growth hacking in the Spanish entrepreneurship ecosystem
“We don't manage accounts.
We scale businesses.”
Iván Fresneda — Founder & CEO, MyContent Agency
“We don't manage accounts.
We scale businesses.”
Iván Fresneda — Founder & CEO, MyContent Agency
+€100M
In managed ad spend
250+
Active clients
580%
Average ROAS
Growth Hacking Leaders
We combine technical growth expertise with strategic vision for business scaling
Growth Methodology
Systematic experimentation frameworks with ICE methodology and self-sustaining growth loops for exponential scaling.
Data-Driven Growth
Advanced analytics and behavioral data to identify growth opportunities and optimize conversion funnels.
Performance Hacking
Growth engineering with intelligent automation and optimization loops to maximize experimentation velocity.
"Their approach to growth hacking is different. They don't just optimize metrics, they build sustainable growth systems. In 4 months we scaled from 70 to 480 monthly MQLs maintaining the same CAC."
CMO
Carlos Mendoza
CMO, B2B SaaS Platform
Trusted by industry leaders
Why choose us vs other Growth agencies?
Direct comparison of Growth Hacking methodologies and tools
Feature
Other Growth Agencies
MyContent
ICE Framework for prioritization
Systematic A/B/n experimentation
Defined North Star Metrics
Advanced cohort analysis
Self-sustaining Growth Loops
AARRR funnel optimization
User Journey Mapping
Virality and organic invitations
Product-Market Fit validation
Real-time executive dashboard
ICE Framework for prioritization
Other Agencies
MyContent
Systematic A/B/n experimentation
Other Agencies
MyContent
Defined North Star Metrics
Other Agencies
MyContent
Advanced cohort analysis
Other Agencies
MyContent
Self-sustaining Growth Loops
Other Agencies
MyContent
AARRR funnel optimization
Other Agencies
MyContent
User Journey Mapping
Other Agencies
MyContent
Virality and organic invitations
Other Agencies
MyContent
Product-Market Fit validation
Other Agencies
MyContent
Real-time executive dashboard
Other Agencies
MyContent
We are a team obsessed with growth
We operate with a product and performance mindset, always driven by data
We combine creativity, engineering and analytics to build scalable acquisition systems. We work hand in hand with your team to accelerate learning and turn it into results.
FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Answers to the most common questions about our growth consulting services
Contact us
Tell us about your project and we'll get back to you as soon as possible
📚 SPECIALIZED TRAINING - ACADEMY
Want to train with us?
Access our training programs in Growth Hacking and Paid Growth. Learn the techniques we use with our consulting clients.
Proven methodology by active consultants who manage +€1,000M in Paid Media