PPC Agency obsessed with ROAS

+€100M managed on Google, Meta, Amazon and more. Server-side attribution, budget governance and sustainable scaling focused on real ROAS.

Server-side trackingAverage ROAS 4.8x72h setup

Partners on leading platforms

Certified specialists in key advertising ecosystems

TikTok Ads platform logo
Meta Ads platform logo
Google Ads platform logo
Amazon Ads platform logo
Microsoft Advertising platform logo

Results that speak for themselves

Our experience managing large-scale advertising investments allows us to deliver exceptional results for our clients.

+50M€
Budget managed
In digital advertising investment
6.2x
Average ROAS
Average return for our clients
+200
Companies
Have trusted us

Companies that have trusted us

Verisure logo
PUIG logo
Affinity Petcare logo
Novaluz logo
Weatherford logo
Bebee logo
TasteWise logo
Alquiler Plus logo
Jim Beam logo
Maker's Mark logo
Shakira logo
Antonio Banderas logo

MyContent Agency is a consultancy specializing in Growth Hacking and Paid Media, led by Iván Fresneda with over 10 years of experience managing large-scale advertising investments.

Our methodology

A 4-phase growth system: Strategy → Capture → Development → Brand

1

Strategy: Build foundations

We audit, align and define the metrics that matter.

  • Audit funnel, analytics and stack to detect key frictions
  • Define critical KPIs and traceability for fast decisions
  • Prioritize opportunities with an actionable 90-day plan
2

Capture existing demand

We convert high-intent demand with precision.

  • Identify high-intent prospects in your channels
  • Activate paid campaigns focused on conversion
  • Route to destination with highest intent and close rate
3

Develop new demand

We generate momentum with content and experiments.

  • Build a high-impact content engine
  • Test creatives and offers every week
  • Scale winners and remove fatigue on time
4

Increase brand value

We compose trust, consistency and authority.

  • Align brand and narrative with your vision
  • Enhance social proof and credibility
  • Govern reporting and rituals for compound growth

Advanced Measurement

Obsession with precise measurement

We implement the most advanced technical infrastructure to capture every conversion and optimize the real ROAS of your campaigns.

Server Side Conversion Tracking

Advanced server-side tracking that captures 100% of conversions, without iOS 14.5+ limitations or ad blockers.

Optimized Data Layer

Complete data structure that feeds Google Analytics 4, Facebook CAPI and all advertising platforms with accurate information.

Anti-Block Code

Technical implementation that bypasses ad-blockers and cookie policies, ensuring maximum capture of conversion events.

100% GDPR Compliant

Legal configuration that meets all European privacy regulations, without compromising tracking quality.

Want to see this implemented in your account?

Free technical audit of your current tracking

See my current setup
Dashboard de medición avanzada con server-side tracking y GDPR compliance

Global methodology, applied in multiple markets

Replicable structures, budget governance and executive reporting

0.8x

Average ROAS

Across multiple markets

0%

CPA

Year-over-year reduction

0%

CVR

Increase

Key Operations

Budget per cluster: control and scalability

Unified multi-country architecture

Local execution guided by global playbooks

Indicative results based on applied methodologies and executive supervision.

Work Process

From audit to scaling in weeks, with real metrics

1

Step 1 — Audit & 90-day plan

We align objectives and X-ray the accounts.

  • Data and structure analysis
  • Prioritized quick wins
  • Operational roadmap
2

Step 2 — Setup in 72h

We build the base system to operate with speed.

  • Campaign structure and naming
  • Budgets and governance
  • Server-side tracking
3

Step 3 — Continuous optimization

We iterate with focus on real impact.

  • Creative and audience testing
  • Bidding strategies
  • Landing improvements
4

Step 4 — Controlled scaling

We increase investment maintaining efficiency.

  • Target ROAS per segment
  • Demand forecasting
  • Capping and account health
5

Step 5 — Governance & reporting

Transparency and executive control.

  • Executive dashboard and rituals
  • Cost control and efficiency
  • Actionable insights

FREQUENTLY ASKED QUESTIONS

Frequently asked questions

Answers to the most common questions about our growth consulting services

PPC Success Cases

What our clients say about our PPC services

"We went from 2.1x to 5.8x ROAS in 3 months with impeccable account structure."

CMO, Fashion E-commerce

"Server-side attribution reduced CPL by 45% and we could scale with confidence."

VP Growth, B2B SaaS

"They improved CVR by 62% and stabilized CPA during expansion."

Head of Performance, Retail

"Executive reporting and forecasting that aligned us with finance."

CEO, Marketplace

"72h setup allowed us to test a new country without friction."

Marketing Director, Travel

"Incremental testing that made us grow +180% with fixed budget."

CMO, FinTech

Achieve similar results

More than 200 companies already optimize their PPC with our methodology

Iván Fresneda, founder of MyContent Agency, speaking at conference

Iván Fresneda

Founder & CEO, MyContent Agency

Who we are

The team behind MyContent

Not a generic agency. Our founder directed the world's highest-spend Google Ads account. That expertise shows in every campaign we run.

Former director of the Google Ads account with the highest global spend (>€1B/year)

Digital acquisition strategy lead for Amazon in Luxembourg

MyContent Agency scaled to €100k/month in under one year from launch

Iván Fresneda speaking at Emprendedores.com event
Emprendedores.com
Featured speaker

Leading voice in paid media and growth hacking in the Spanish entrepreneurship ecosystem

Iván Fresneda speaking at Emprendedores.com — Founder of MyContent Agency
We don't manage accounts.
We scale businesses.

Iván Fresneda — Founder & CEO, MyContent Agency

Other Agencies Vs. MyContent

What changes when working with MyContent

Multi-account benchmarks
Other agencies
Agency
Server-side tracking
Other agencies
Agency
Time-to-value (72h setup)
Other agencies
Agency
Budget governance
Other agencieslimited
Agency
Executive reporting
Other agenciesvariable
Agency
Senior team on-demand
Other agencies
Agency
Variable cost linked to performance
Other agencies
Agency

Contact us

Tell us about your project and we'll get back to you as soon as possible

📚 SPECIALIZED TRAINING - ACADEMY

Want to train with us?

Access our training programs in Growth Hacking and Paid Growth. Learn the techniques we use with our consulting clients.

Proven methodology by active consultants who manage +€1,000M in Paid Media