Amazon Ads Agency to scale sales profitably

We do not recommend a universal minimum investment. We analyze catalogue size, margins, demand, competition and objectives before defining the right budget. What matters is not spending more, but having enough volume and potential profitability for us to optimize and scale the account.

Yes. We work with brands operating in both Seller Central and Vendor Central, and we adapt the strategy to each model. We analyze catalogue, margins, Buy Box, inventory, advertising structure and profitability per ASIN before defining how to invest.

We manage the strategy and optimization of Sponsored Products, Sponsored Brands and Sponsored Display, plus Amazon DSP when scale and objectives justify it. We work on campaign structure, keywords, search terms, negatives, bids, placements, budgets, branded vs. non-branded and profitability per ASIN. We also analyze ACoS, TACoS, organic sales and how the business evolves, not only the advertising metrics.

We do not aim to reduce ACoS simply by cutting spend. We identify which campaigns, search terms, ASINs and placements generate profitability and which are consuming budget without contributing enough value. The goal is to improve efficiency while maintaining acquisition capacity, sales and organic growth, using ACoS and TACoS within the overall context of the business.

It depends on the objective and on how mature the account is. Sponsored Products usually concentrates much of the demand capture; Sponsored Brands lets us work on brand and consideration; Sponsored Display widens the audience and remarketing options. Amazon DSP comes in when the volume, the available data and the business case justify a more advanced audience and media strategy.

It depends on the account history, conversion volume, catalogue, spend and the problems we find. Some inefficiencies can be corrected within the first weeks, while structural changes need more data to be assessed properly. We prefer to set objectives and timelines after auditing the account rather than promising results in a fixed number of days.

We review the full structure of the account: campaigns, ASINs, keywords, search terms, match types, negatives, bids, placements, budgets and how spend is distributed. We also analyze ACoS, TACoS, conversion, organic sales, brand dependency, profitability per product and inventory when the data is available. The result is a clear prioritization of problems, opportunities and actions.

We do not use ROAS or ACoS in isolation. We analyze the relationship between ad spend, attributed sales, organic sales, TACoS, branded vs. non-branded and how the business evolves, in order to understand what growth advertising is really generating. When volume and data access allow, we can go deeper with advanced Amazon Marketing Cloud metrics and analysis to study audiences, purchase journeys and incrementality.