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UX design

Do you want to reach your target audience without failing in the attempt? UX design will help you to know what your users want from you and how you can give it to them
Design focusing on the user experience

UX design

UX or User Experience, refers to the way in which users relate to a product or service. In other words, in what way and for what purpose users interact with a web page or app. Taking this into account, UX Design seeks to offer an optimal experience for the visitor, which is guided by its likes and needs and be useful and simple.

The ultimate goal is improve the interaction process of the visitor with the page or app, making the latter solve their problems without involving an effort for the user.

A good UX design has a series of characteristics that, combined with each other, achieve this goal:

  •         Utility: In the first place, the content of the design must resolve the problems and needs of the public to which it is addressed. Therefore, it must have great value for the user and be useful for him.
  •         Usability: Since the goal to achieve with this discipline is an optimal experience for the consumer, the design must be Easy to use. A good UX design seeks maximum comfort for Internet users, avoiding that they have to make an effort to meet their needs.
  •         Availability and accessibility: the page must be available to the user whenever they require its use. At the moment in which the user tries to access it and it is not possible, the web ceases to be useful for him. Therefore, it is crucial to watch that there is no broken links, that does not give mistake when trying to enter the website and that it is available for mobile.
  •         Reliability: The content you generate must be credible to your audience, in order to achieve a permanent relationship between consumers and your page. This way, if you project credibility, whenever they need to solve a problem, they will come to your website.

As for pages that have a good UX design, Airbnb can serve as an example. The page has a very simple interface, through which the user can easily navigate the web and find whatever he wants in a very comfortable way. This is achieved thanks to search system with filters, a very effective method to find results that fit the requirements of consumers. In addition, Airbnb has, beyond a responsive design, a app to access from mobile.

Another website with a good UX design is Hunter, the boot brand. This, among other things, redirects you to the website of your country without you having to, simply by detecting your location.

Find out how MyContent can help you improve your user experience

UX Types

Where to start designing

UX design offers various modalities.

  • Interaction design: interaction design creates interfaces based on the way of relating to Internet users and technology. This is based on the use of simple words, visual representations used with reason and use physical objects for user interaction with the system.
  • Visual design: As its name suggests, visual design transforms data into visual objects. This is done through study of cognitive processes, to improve the visitor's mood and create positive sensations. In this way, he plays with the color, shape and space of the elements.
  • User Research: Since UX design seeks to solve the problems and needs of the user, this branch is dedicated to investigating what do you want, in order to offer you something that meets your requirements.
  • Information architecture: decide how to organize the parts of the page so that visitors can find whatever they are looking for.

ux design commandments

  1. simplicity: Avoid going around the bush so as not to lose the visitor's attention. In this way, limit yourself to the necessary elements.
  2. Ease: the visitor's interaction with your page should be simple and not require much effort on their part.
  3. Locatable: to save the consumer time and avoid making their search more difficult.
  4. Humanity: shows the identity of your brand and prevents the user from feeling that they are interacting with a machine, this will affect their relationship with your website
  5. Contextuality: to ensure that the visitor knows where he is on his journey. You should never feel lost.

How we work?

Working with MyContent is very easy. Discover how we can help you with your idea in less time than you think.

tell us all about yourself

Tell us what your objectives are, what is behind your project and who do you want to reach with your page. The more information you give us, the better we will get used to the idea of what exactly do you need

research phase

Our professionals will conscientiously study your case to know Which is the best way to reach your target audience and achieve your professional goals

Start up

Once the team has completed the research process, we will send you a proposal. When you have accepted it, we can start working, taking each step in the way in which you have indicated it to us.

Contact us and learn how we can help you

How to create a ux design:

Find out what your customers need

Investigation

At this point the rest of the stages are supported and it will be the one that will make the ux design quality and meet the objectives set. One of the steps to take is to establish a user profile to which the web page will be directed. Once this is done, you will have to study them to know their needs and problems and thus be able to solve them. From this, you can define the communicative intention, if you want to entertain, inform or recommend. The next step will be to carry out an inventory of product information resources that you will need to be able to carry out your page. Another of the fundamental points is to make concept maps with which you will be able to organize your mind.

Organization

Here the possible content structures based on the needs of users and customers. Finally, you will have to define the functional flows of the web page or app so that they correspond with the real flows of the users.

prototyped

In this stage, the services and functions that your project will offer are defined, as well as product labels. In addition, high-level prototypes will be created, in order to test interactivity with clients.

Evidence

this moment of the process tries to perform user testing to check if the needs and problems have been seen as expected.

Design

In this last phase the final design is defined, entering into this the iconography, the typography and the final style.

Tools:

A few tips to get you started

There are many tools dedicated to different parts of the process and they are quite useful. Learning to use them makes a big difference.

  • In vision: Thanks to this prototyping tool, you will be able to share and comment on a project on real time with the client. With the trial version, you can test up to five projects. 
  • Origami: belongs to Facebook and allows you to create mockups for apps like Instagram. Integrates with Apple Quartz Composer but it is compatible with android. It has plugins for Photoshop and Sketch. Also offers tutorials, videos and guides in order to facilitate your experience.
  • Pixate: is another prototyping tool that offers animation tests, wireframes and interactive mobile designs.
  • Pop app: The great feature of this platform is that it allows you photograph sketches from your mobile phone and make them interactive.
  • Flint: with flinto you can perform transitions of elements in a simpler, faster and more comfortable way.
  • Plant: offers you a board to be able to contact designers, invite them to your projects and sync changes between them.

Frequently asked questions about writing articles

Why is the user experience important?

Carrying out strategies based on the user experience, we anticipate that it meets the objectives that we have set. In this way, we achieve that the Internet user feel comfortable when interacting with our website. In addition, we will be able to meet your requirements and needs.

When should the UX be implemented?

It is advisable to do so at all stages of the process. Thus, all the steps we take will be aimed at satisfying the needs of your target audience. However, It is never too late to implement UX design in your project.

What can I transform on my website to improve the UX?

There are different easy ways to perform to improve the UX of your website. For example, it is recommended that the tone is the same on all pages and tickets. In addition, all of them must be integrated into the menu items. Also check the number of CTA on your pages, contact forms, loading time or readability.

What benefit can the UX bring to your website?

Among other things, you will reduce costs, you will increase your traffic, you will increase sales, improve the positioning of your site in search engines and user satisfaction

Tell us about your project

Tell us a little about your project, and we will contact you as soon as possible.

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