UX Design

Do you want to reach your target audience without failing in the attempt? UX design will help you know what your users want from you and how you can give it to them.
Designing with a focus on user experience

UX Design

UX, or User Experience, refers to the way in which users relate to a product or service. In other words, how and for what purpose do users interact with a website or app. With this in mind, UX Design seeks to provide an optimal experience for the visitor, which is guided by their tastes and needs and is useful and simple.

The ultimate goal is to improve the visitor's interaction process with the page or app, making the latter solve their problems without making an effort for the user.

A good UX design has a number of features that, combined together, achieve this goal:

  •     Utility: first of all, the content of the design should solve the problems and needs of the target audience. Therefore, it must have a high value for the user and be useful to him/her.
  •       Usability: since the goal to achieve with this discipline is an optimal experience for the consumer, the design must be easy to use. A good UX design seeks maximum comfort for Internet users, preventing them from having to struggle to meet their needs.
  •         Availability and accessibility: the page must be available to the user whenever he/she needs to use it. As soon as the user tries to access it and is unable to do so, the website is no longer useful to him/her. Therefore, it is crucial to make sure that there are no broken links, that there are no errors when trying to enter the website and that it is available for mobile devices.
  •       Trustworthiness: the content you generate must be credible to your audience, in order to achieve a permanent relationship between consumers and your page. This way, if you project credibility, whenever they need to solve a problem, they will come to your website.

As for websites with a good UX design, Airbnb can serve as an example. The site has a very simple interface, through which the user can easily navigate through the web and find whatever he/she wants in a very comfortable way. This is achieved thanks to the search system with filters, a very effective method to find results that match the requirements of consumers. In addition, Airbnb has – beyond a responsive design – an app to be able to access from mobile devices.

Another website with a good UX design is Hunter, the boots brand. This, among other things, redirects you to the website of your country without you having to do it, simply by detecting your location.

Find out how MyContent can help you improve your user experience

Types of UX

Where to start designing

UX design offers several modalities.

  • Interaction design: Interaction design creates interfaces based on the way users and technology relate to each other. It is based on the use of simple words, visual representations used with rationale and using physical objects for user interaction with the system.
  • Visual design: as its name suggests, visual design transforms data into visual objects. It does this through the study of cognitive processes, to enhance the visitor’s mood and create positive sensations. In this way, it plays with the color, shape, and space of the elements.
  • User research: since UX design seeks to solve the user’s problems and needs, this branch is dedicated to investigating what the user wants, in order to offer him/her something that meets his/her requirements.
  • Information architecture: it decides how to organize the parts of the page so that visitors can find whatever they are looking for.


UX design commandments

  1. Simplicity: avoid beating around the bush so as not to lose the visitor’s attention. Thus, limit yourself to the necessary elements.
  2. Ease: the visitor’s interaction with your page should be simple and not require much effort on their part.
  3. Findable: to save the consumer’s time and avoid making their search more difficult.
  4. Humanity: show the identity of your brand and prevent the user from feeling that he/she is interacting with a machine, this will affect his/her relationship with your website.
  5. Contextuality: to make the visitor know where he/she is in his/her journey. They should never feel lost.



How do we work?

Working with MyContent is easy. Find out how we can help you with your idea in less time than you think.

Tell us all about yourself

Tell us what your goals are, what is behind your project, and who you want to reach with your website. The more information you give us, the better we will get an idea of what exactly you need.

Research phase

Our professionals will carefully study your case to find out the best way to reach your target audience and achieve your professional goals.

Start-up

Once the team has done the research process, we will send you a proposal. Once you have accepted it, we can start working, taking each step in the way you have indicated.

Contact us and learn how we can help you

How to create a UX design:

Find out what your customers need

Research

The rest of the stages are based on this point, and it will be the one that will make the UX design be of quality and meet the objectives set. One of the steps to be taken is to establish a user profile to which the web page will be addressed. Once this is done, you will have to study them to know their needs and problems in order to solve them. From this, you will be able to define the communicative intention, if you want to entertain, inform or recommend. The next step will be to make an inventory of the product information resources you will need to develop your site. Another fundamental point is to make concept maps with which you will be able to organize your mind.

Organization

Here you will represent the possible structures of the contents based on the needs of the users and customers. Finally, you will have to define the functional flows of the website or app so that they correspond to the real flows of the users.

Prototyping

In this stage, the services and functions that your project will offer are defined, as well as the product labels. In addition, high-level prototypes will be created in order to test the interactivity with customers.

Testing

This stage of the process involves testing with users to check if the needs and issues have been met as expected.

Design

In this last phase the final design is defined, including iconography, typography and final style.

Tools:

A few recommendations to get you started.

There are many tools dedicated to different parts of the process, and they are quite useful. Learning how to use them makes a big difference.

  • In vision: thanks to this prototyping tool, you can share and comment on a project in real time with the customer. With the trial version, you can test up to five projects. 
  • Origami: owned by Facebook, it allows you to create mockups for apps such as Instagram. It integrates with Apple Quartz Composer but is compatible with Android. It has plugins for Photoshop and Sketch. It also offers tutorials, videos, and guides to facilitate your experience.
  • Pixate: is another prototyping tool that offers testing of animations, wireframes and interactive mobile designs.
  • Pop app: the great feature of this platform is that it allows you to photograph sketches from your cell phone and make them interactive.
  • Flinto: with Flinto you will be able to make element transitions in a simpler, faster and more comfortable way.
  • Plant: offers you a board to put designers in contact with each other, invite them to your projects and synchronize the changes between them.

Frequently asked questions about article writing

Why is user experience important?

By developing strategies based on user experience, we anticipate that the user will meet the objectives we have set. In this way, we make the user feel comfortable when interacting with our website. In addition, we will be able to meet their requirements and needs.

When should UX be implemented?

It is advisable to do it at all stages of the process. Thus, all the steps we take will be aimed at meeting the needs of your target audience. However, it is never too late to implement UX design in your project.

What can I transform my website to improve the UX?

There are several easy ways to improve the UX of your website. For example, it is recommended that the tone is the same on all pages and posts. Also, all of them should be integrated into the menu items. Additionally, check the number of CTAs on your pages, contact forms, loading time or readability.

What benefits can UX bring to your website?

Among other things, you will reduce costs, increase your traffic, increase sales, improve your site’s search engine rankings and user satisfaction.

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