If you are about to launch a new product or service, it is important let your audience know and be interested in what you offer. Online advertising is a great way to achieve this. Google Ads is one of the most effective and popular advertising platforms today. In this article, we will explain how to use Google Ads to launch your new product or service and reach your target audience.
How does pay per click work?
Pay per click, also known as PPC (pay per click), is an advertising model in which advertisers pay for each click that users make on their online advertising. It is an effective method of targeting specific audiences and achieve higher conversion.
In Google Ads, advertisers choose keywords relevant to their business and create campaigns to appear in search results. When users search for those keywords, advertising appears at the top of the search results, labeled “Ad.”
When a user clicks, goes to the website landing page of the advertiser. The person pays only when someone clicks on the ad and not for the number of times the ad is shown. Therefore, payment is made only when traffic is received on the website.
The cost per click may vary depending on the search term, the keyword competition and the quality of the advertisement. Ad owners can set a daily budget or a maximum cost per click. If the daily budget is reached, your ads will stop showing until the next day.
PPC also offers advanced targeting options. This means that ads can be targeted to specific users depending on geographic location, language, age, gender. As well as other demographic factors.
In short, pay per click is an effective advertising strategy for reaching specific audiences and generate traffic to a website. Owners only pay when someone clicks on their ad. This means they can better control their advertising budget and obtain a higher return on investment.
Step by step on how to use Google Ads
Below we will tell you our step by step to create a Google Ads campaign.
- Create an account in Google Ads: If you do not have an account yet, you will need to create it on the Google Ads page. Enter your personal details, select your country and time zone, and set up your account.
- Select your advertising objective: You must choose the objective of your campaign. Google Ads goals may include increase sales, generate potential clients, increase brand visibility, among others.
- Define the type of campaign: once you have chosen your goal. Then you must select the type of campaign that best suits your needs. Types of advertising may include search, display, video, shopping, among others.
- Set up your target audience: You must define who are the people to whom you want to reach with your campaign. You can segment by location, age, gender, interests, online behaviors, among others.
- Define your budget: Set the budget you are willing to invest in your Google Ads campaign. You can choose a daily budget or a total budget for the entire duration of the campaign.
- Create your ads: You will need to create the ads that will appear in search results or on websites on the Google Display Network. You can use different formats, such as text, image, video, among others.
Other factors to take into account about how to use Google Ads
- Set your keywords: For your ads to appear in search results you must follow several steps. You will need to select the keywords for which you want your ads to be displayed. It is important to choose keywords relevant to your business and that they have a good search volume.
- Set the bid per click (CPC): the CPC is the cost you are willing to pay for every click you receive on your ads. You must establish a bid that allows you to compete in the market and obtain a good positioning.
- Set your ad placement: you must select the places you want your ads to appear. You can choose specific geographic locations, websites where you want your ads to appear, and more.
- Review and launch your campaign: Before launching your campaign, it is important to review everything and make sure everything is set up correctly. Once you are sure, you can launch your campaign and start receiving results.
How Google Ads ads work
Search engine ads work through a Keyword auction system. In this system, advertisers offer a maximum amount that they are willing to pay for each click. This occurs when a user performs a search on Google with a keyword relevant to their business.
When a user perform a search on Google, an auction is activated in real time. All advertisers who have chosen that keyword participate in the auction. In this auction, Google determines which ads will be displayed and in what order. Various factors are taken into account, such as the relevance of the ad. The quality of the landing page to which the click is directed will also be measured.