SEO refers to Search Engine Optimization, known in Spanish as search engine optimization. It is a process that aims to improve web visibility by optimizing organic results in search engines. It is essential to be clear that this Mechanics focuses its effort on organic results; that is, not paid. In the case of investing economic efforts, it is known as SEM which in English is known as Search Engine Marketing. They are two different concepts that are perfectly compatible and combined can generate very good results. SEO is widely known and all companies want to apply it to increase the organic web traffic, but it is common to make mistakes in this matter. Below, we detail the 5 most common SEO mistakes and how to avoid them.
5 SEO mistakes you should avoid at all costs
Companies are eager to get the services of content writers that boost SEO. These specialist writers insert keywords in your texts so that the positioning improves along with other resources such as incoming links and a hierarchical structure by quality subtitles. This, along with other factors, leads to quality articles on blogs of companies. A well positioned blog will end up reaping positive results for the company that has built it.
However, all these factors need to be realized with the highest possible quality and often, mistakes are made in SEO that end up Seriously harming the position. Pay attention to the following tips to prevent this from happening and make your company stand out from the rest.
No proper optimization
SEO is a more complicated process than it seems. Some writers focus so much on optimization that they end up committing what is known as “over-optimization”; too many keywords ruins the positioning and is punished by Google. On the other hand, being extremely careful can get the text is not optimized enough. That is why it is recommended to write naturally and then perform text curation on keywords.
In the same way, it is also common for the keyword research. It is important to find the most appropriate for the topic being discussed.
Have a website with low loading speed
It is essential that the website that is going to host the SEO-optimized content has charging speed. Users are looking for excellence and don't want to wait more than three seconds for content to load. The website must have a design responsive, a clean source code, functional links and correct redirects. All these components ensure brilliant performance for get top positions in search engines.
SEO errors, non-optimized URLs
This is another of the most common and deadly SEO mistakes. The content has to be of quality; that is, it has to provide a positive user experience and increase your reading time. This is a factor that Google is very aware of. In addition, it is not only useful to write content that favors reading: it has to be unique.
Google penalizes duplicate content, worthless content and misleading content. In order to avoid these mistakes, it is important to have a good database with the topics already covered and new ones selected.
The links are of poor quality
The links go unnoticed, but they are an essential pillar for SEO to have an effect. Post poor quality links it ends up wearing down the positioning and damages the reputation of a website. To avoid adding to content poor links note the following tips:
- don't buy links. Search engines are getting smarter and can detect a purchased link. Do not take risks with these practices.
- Avoid spam links. Under no circumstances use auto-generated links or links from disreputable websites. The only thing you will achieve with this is that your users feel distrust of the content.
- Avoid uninteresting links. You should always place links that provide relevant information to your content; otherwise, you will end up telling your readers that you have nothing remarkable to contribute.
- Include quality links, even if they are few. If the quality of the links is unbeatable, it does not matter that they are few. Quality should always prevail and not quantity.
SEO errors, ignore the user
All of the above points are fundamental, but they all build on the latter. user experience it is what motivates everything else to be of the best possible quality. Google is a company that has its own search engine for offer the highest quality to its users. This means that you need to offer the web pages that are more reliable, have better content quality and are made to technical level with excellence.
The user experience is the most essential because it is what will mark the difference in search engine rankings. Offer users spectacular services and Google will know how to reward you. It's all a matter of looking at search engines as just another company that seeks to present the best of the best to its customers.
Now that you know what 5 SEO mistakes you have to avoid, begins to work to offer users a quality website. He SEO is not difficult, but it requires a lot of perseverance, practice and analysis, so the sooner you start, the better.