Logo MyContent

How to choose the best keywords for Google Ads campaigns

How to choose the best keywords for Google Ads campaigns

The keywords They are the cornerstone of SEO in digital marketing. They refer to the words searched by users of search engines. They are used by companies like Google or Yahoo to deliver the best results to users They need quality content. It is a cycle that repeats itself and digital marketing companies try to offer the best at all costs. keyword planning possible. So that you are a master, we explain how to search for keywords for Google Ads campaigns.

Tool to use to find the best keywords for Google Ads campaigns

First of all, you should use a keyword planner like Keyword Planner. It is a Google tool that allows you to find keywords and segment them. You can filter searches by language, location and even dates. This allows you to make a custom planning to favor the personalization of your digital marketing campaigns. Pay attention to the following fundamental aspects to find the best keywords for Google Ads campaigns.

search trend

The searches performed by users They are not always static, they have moments of rise and fall depending on the subject. That is why it is very important to pay attention to the trends and take advantage of them to carry out more relevant topics.


This is the most prime reason for advertising campaigns. Keyword Planner will inform you of the keywords with the most searches within a topic, but it will also inform you about related keywords. These are words that are relevant to the selected topic, even if it is not explicitly the word you are looking for. They have a very interesting function when it comes to enriching SEO and increasing your organic traffic, positioning in several complementary topics at the same time.

Level of monthly searches

This section is essential because it informs you of the number of times a keyword has been searched for for a month. In addition, it shows you the tendency that it has to go up or down in importance. This allows you to bid or not for words that may end up ranking well.

Competitiveness to find the best keywords for Google Ads campaigns

You won't be the only person who wants bid on a word. The competitiveness section tells you if there are many people using the same keyword so you can reflect on whether or not it pays for you to use it. if the competitiveness is high for a word you want to use, don't be discouraged. You can bid for it anyway because the most important thing for the SEO is that your website has quality in general.

Create a keyword list with these 3 tips

How to choose the best keywords for Google Ads campaigns

Create one keyword list It is important to be able to efficiently organize your ads. It allows you to have greater strategic openness when planning your ad campaign. Therefore, write down the following four tips.

Put yourself in the shoes of your client to find the best keywords for Google Ads campaigns

Describe your company in different categories and for each of them, write a few words that define them. uses terms used by your customers to describe your products or services. Keep in mind that the searches are carried out by your clients, so it is convenient to think about what they would write.

Use specific keywords

If you want to attract very specific customers, use very specific keywords. The more detail, the more you will adjust the user group that comes to your advertising. Instead, the more general the keyword, the more users will come to the ads, but tuning may be less.

Group similar keywords

The organization when creating a advertising campaign with Google Ads It's fundamental. Group ads and keywords by products or services. In this way, you will be able to know clearly which ad group is performing best and under what keywords.

Final recommendations to find the best keywords for Google Ads campaigns

How to choose the best keywords for Google Ads campaigns

As a summary, these are the following aspects that you have to take into account so that your search in Google Ads be a complete success.

  • Don't choose all keywords What does Google recommend? Plan your own strategy well online advertising.
  • Keep in mind the tendency keywords when organizing your strategy.
  • Reflect on whether it is better for you to use specific or general keywords.
  • use the ad grouping to optimize the organization.

These are all the basic aspects that you should take into account when choosing the best pkeywords for Google Ads campaigns. Always try to stick to your theme and reflect on whether it is convenient for you to aspire to a broad public or a more specific one.



Access to LKD™️ Training

Create your own online consulting business in 30 days through Linkedin