The cost of this platform depends on each click that users make on the ads, since it manages a PPC (pay per click) model. As it is possible to allocate a limited budget to this function, it is usually a very profitable strategy.
For management, Google Ads incorporates its own internal tool that allows to manage target audience data, visualize statistics in real time and customize the channel. The agencies dedicated to managing this platform are fully aware of all the possible configurations and know how to get the most out of them, according to the needs of their clients.
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What is Google Ads?
Google Ads is Google’s advertising system and offers the possibility for a business or service to be displayed when a user performs a specific search in the search engine.
This makes it a powerful tool to promote businesses, increase visibility, acquire traffic and sell services or products. The administration of this system is completely online, so the Google Ads management options allow changes to be applied immediately.
Unlike more traditional models, there is no minimum investment requirement. Companies have the ability to manage and set a budget tailored to their needs. In addition, there is a lot of freedom in the management of the ads because it is possible to decide where they will appear and to measure in real time their effectiveness.
Why use Google Ads?
By working with a search engine, it offers the possibility of showing ads only to people who are looking for a product or service. In other words, its targeting capability is so precise that it can target only potential customers.
Google Ads is a very versatile advertising model since it is always possible to keep the campaign budget under control, so it can be quickly adjusted according to the needs of the company. .
It is worth mentioning that by using this platform you can take advantage of the following key benefits:
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How does it work?
After registering in the system, Google Ads Settings can be configured to offer ads with specific keywords or search terms. A bid is then placed among advertisers interested in those keywords, and those that rank at the top of the bidding will display their ads in the order of the winners to those users interested in the product or service, based on the selected keywords.
These ads may appear on major websites, YouTube videos or search results, which will depend on the Google Ads campaign selected.
Keywords in Google Ads
Keywords are a fundamental pillar for the success of any campaign using Google Ads. A thorough research must be done to make sure that the keywords selected are as close as possible to the user’s search intent.
Poor keyword selection can result in ads being shown to people who are not interested in the product or service. Conversely, effective targeting can segment the audience sufficiently to cause ads to be shown only to users with a high potential to become customers.
Google Ads Campaigns: trust an expert like MyContent
Although the setup is simple, achieving success with the campaign does have some complexity. Beginners run the risk of losing money if they do not implement their campaign with an optimal configuration or if they are not able to constantly monitor and improve it.
At MyContent we can help you so you don’t have to worry about making mistakes, because we can take complete charge of managing your Google Ads campaigns. This means getting professional results right from the start.
We have a team of experts that can help you by fulfilling the following functions:
- Design a campaign according to the global vision and target audience of your business.
- Do a thorough research of the most valuable keywords according to your advertising objectives.
- Constantly monitor metrics so that positive performance is maintained at all times.
- Optimize the campaign through constant experimentation and evaluation of results.