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Facebook Ads Management

The management of facebook ads It consists of the use of this platform with the objective of growing a website or online company. This work implies important work in the field of digital marketing, since the success of any campaign depends to a large extent on the optimization that is given to this tool.

A good management of Facebook Ads is capable of viralize services and products within the social network. This fact has motivated many companies and entrepreneurs to use it as part of their marketing strategies.

Although the platform is easy to use, achieving advertising success is somewhat complex. For this reason, many companies choose hire agencies or specialists in Facebook Ads, that are characterized by being experts in the management of the platform. These are professionals with specific knowledge to design and execute successful advertising strategies that adapt to all types of businesses.


What is Facebook Ads and what is it for?

Facebook Ads is the name given to the advertising system of the social network Facebook and allows promotion through any company pages that exist within it. It's a system pay per click (PPC), which means that advertisers only have to pay each time a user clicks on their ads.

Facebook Ads is constantly evolving, as well as the social network to which it belongs. That is why advertising formats have also been added for reels, videos and in the feed with carousel or images, which stick to today's trends.

Essentially, it can be used to fulfill the following functions:

  • Increase the sales of products or services through ads with calls to action (CTA for its acronym in English).
  • Build a brand image, increase visibility and online presence.
  • Grow traffic to a given website.
  • Get leads new ones, which can be used to increase conversions according to the sales strategy.

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Why advertise on Facebook?

Advertising on Facebook offers many advantages compared to more traditional advertising strategies. And it is that Facebook is one of the largest social networks in the world, so the chances of reach and visibility of your ads are very high.

The segmentation possibilities They are very precise with a good management of Facebook Ads Manager; This allows you to be very specific when focusing on what type of audience the ads will be shown exclusively.

This Facebook advertising system it can be very profitable because you only pay for the ads that get clicked. It is an ideal option for SMEs or businesses with reduced budgets.

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Types of campaigns on Facebook

Facebook Ads is quite a versatile advertising platform. This is reflected in the different types of campaigns that allows you to create. These are classified according to the phase of maturation of the company. Choosing between one type of campaign or another depends on what the business objectives are.

At the moment, you can choose the following campaigns:

  • Recognition: Your goal is to grow visibility and reach. They are ideal for emerging businesses.
  • Consideration: The most suitable for most recognized businesses, but who need to increase their level of interaction with the target audience.
  • Conversion: Focused on the conversion of users into customers. It is applied in companies that already have recognition and consideration, that is, that are in an advanced stage of maturation.

Why hire a Facebook Ads expert?

At MyContent we can help you manage, design and execute a successful Facebook Ads campaign that completely adapts to the needs of your business or company.

We have a team of professionals who have experience in managing this advertising system; as well as specialized knowledge to make the best decisions when it comes to designing a advertising strategy with Facebook Ads oriented to your objectives.


If you ask for our help, you will get the following benefits:

  • A preliminary analysis will be done to configure the segmentation of the audience in a precise way, directing the entire campaign only to your potential customers and taking full advantage of all the information provided by Facebook users.
  • Administration of the platform according to your budget. We make sure that every penny invested is spent well enough to get the highest possible ROI.
  • Targeted ad design viralization within the social network, seeking to obtain the largest possible audience reach.
  • Analysis of the characteristics of the followers on your company's Facebook page to ensure that the audience reached is in accordance with the marketing objectives.
  • Creation of attractive audiovisual content according to the image you want to convey of your company and that is capable of engaging users.

Shall we help you manage your campaigns?

Tell us a little about your project, and we will contact you as soon as possible.

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