First, identifies the keywords that are relevant to your content. These can be general either specific, depending on the topic addressed and the objective of your content. For example, if you are covering a topic related to cats, your keywords could include “kittens” or “pets.”
What keywords to use?
There are several ways to know which keywords to use on a website. One of them is to use research tools such as the Google Ads Keyword Planner. This allows you to enter a word or phrase and shows you a list of keywords related next to your search volume on Google.
Another way is to use the “search suggestions" of Google. When you start typing in the Google search field, the platform shows you a list of suggestions based on the most popular searches that other users have performed. These suggestions can be a good source of inspiration for finding relevant keywords for your website.
Additionally, it is important to keep in mind that the keywords must be relevant for your content and for your target audience. Make sure the ones you choose are the ones your audience is interested in. searching and that they fit the content you offer on your website.
Once you have selected your keywords, you must insert them in all the appropriate places in your content. This includes the title, subtitles, URL, and paragraph headings. Using a keyword in these places will give your content a better chance of being discovered by search engines; However, it is important that avoid repeating them too many times to avoid over-optimization.
You should also make sure to use your keywords wisely. naturalness and fluency in your content. This means that you should include the keyword naturally, without overusing it or interrupting the flow of the text.
Some tips you can follow to introduce keywords naturally are:
- Identify the most important keywords for your text: Before you start writing, it is important that you know which keywords are most related to the topic you want to address. This will help you focus your writing better and include keywords naturally.
- Use synonyms: If you feel uncomfortable repeating a keyword over and over again, you can use synonyms to vary the language. This way, you can continue mentioning the keyword without the text feeling forced.
- Incorporate keywords naturally into your sentences: Instead of forcing keywords into your writing, try to incorporate them naturally into your sentences. For example, instead of saying “this is an article about the importance of keyword in SEO,” you can say “this article explores the importance of choosing the right keyword to improve search engine rankings.”
- Avoid overusing keywords: Although it is important to include keywords in your texts, it is important that you avoid overusing them. If you overuse them, the text may look forced and unnatural, which can alienate your readers.
In general, the most important thing is that you write naturally and use keywords in a way consistent and focused on the topic you are dealing with. By following these tips, you'll be able to use keywords effectively so your writing feels natural.
Furthermore, it is important to keep updated with the latest trends on keywords to ensure you are using the best ones for your SEO strategy. You can do this by reading articles and posts related to the topic, as well as searching online keyword research tools.
In short, using keywords appropriately in your SEO strategy can significantly improve the visibility of your content. Make sure you choose the right ones, insert them in the appropriate places, and use them fluently and naturally for maximum benefit. Stay up to date with the latest trends on keywords to make sure your content is the most relevant possible for search engines. This will help you get the best possible performance in terms of traffic and ranking,
Finally, it is important to remember that keyword optimization is not limited to just insert them in your content. Paid advertising and social media are powerful tools to use to boost your SEO strategy. For example, if you want to increase the reach of your content using ads, you can insert your most relevant keywords to drive traffic to a specific URL. This way, users will be directed to your content directly from paid advertising and will be more likely to interact with it. Social media also offers the opportunity to promote your content in order to gain greater visibility online. Use keywords correct in your posts to make sure your target audience sees your content.
Keyword optimization can be a complicated process, but with the right approach and the right tools, you can significantly improve the performance of your SEO strategy. Choose your keywords carefully, insert them in the right places, and promote your content using paid advertising and social media for optimal results.