Advertising on social networks, also known as Social Ads, represents an effective and profitable way to connect with your target audience. These platforms have a large amount of user data. Allows advertisers to make precise segmentations in your campaigns, thus maximizing the impact of your advertising messages. The benefits of Facebook Ads They are one of those that stand out the most in the growth of your business.
What is advertising on Facebook or Facebook Ads?
Facebook Ads is the paid advertising platform. It allows you promote your business page on Facebook, your website, your app, and even events you've organized. These ads are displayed within the platform itself. In this way, they provide a variety of tools aimed at optimizing the creation of more effective advertising campaigns.
The best benefits of Facebook Ads in 2023
Regardless of whether you are a marketing expert looking to expand your knowledge or a business owner, the benefits of Facebook Ads will help you transform your brand:
1) Ability to reach people around the world
With about 3 billion active users per month, Facebook offers you access to an immense global audience. That is, you have the ability to reach people in practically any corner of the world through your digital ads. Which significantly increases the probability of connecting with your target audience on this platform.
2) You can target your ads to specific groups
One of the great advantages of Facebook Ads lies in the possibility of target your ads to specific demographic groups depending on your:
- Age
- Gender
- Location
- Interests
- Language
These settings are very useful to ensure that your message reaches the appropriate audience. Unlike paid ads on Google, which usually have a broader reach.
Additionally, you can create a personalized community based on specific criteria. For example, such as those people who have visited your website or interacted with your profiles on social networks. This will allow you to carry out more precise and effective campaigns.
3) You can increase conversions
When you decide to promote ads on Facebook, you are opening the door to the possibility of significantly increasing traffic to your website. This increase in visits has the potential to translate into more sales, the acquisition of new potential customers and a increase in conversions.
Likewise, this strategy can become a lead generation tool extremely effective. It allows you to collect contact information from potential customers interested in your products or services. With this, you can expand your connection and sales opportunities.
4) Provides objective-based measurement
Facebook helpfully organizes its campaign templates into three different categories to target advertisers in creating ads. These options are mainly based on the objectives you pursue as an advertiser.
The categories are divided as follows:
- Awareness. Awareness ads focus on spreading your brand's message to as many people as possible to increase awareness. In this case, the key metrics are usually related to the number of impressions and clicks.
- Consideration. Consideration-focused ads target metrics indirectly linked to revenue, such as PDF downloads, promotional video views, app installs, or the time users spend on your site.
- Conversion. Conversion ads aim to drive actions directly related to revenue, such as sales, contact form submissions, and phone calls.
This structure helps you clearly define your goals and design specific advertising strategies to achieve them on Facebook.
5) You can increase the visibility of your brand in a short time
For their part, Facebook Ads have the potential to raise the visibility and presence of your brand. This results in greater recognition by people. This effect will help your business remain in the minds of your target audience. This increases the likelihood that they will select you when they are ready to make a purchase.
6) Increase engagement on social media
In the same way, boost interaction on your social media profiles. Allows you to generate a increase in likes, comments, shares and followers. It's particularly beneficial if your brand is new to Facebook and organic engagement has gotten off to a slow start. By planning an ad strategy, you can quickly attract significant attention and generate conversations around your brand.
7) Helps improve search engine optimization
When you connect your Facebook ads to your website, you will achieve increase visitor flow. As a result, you will improve your site's position in search results, that is, its SEO ranking.
The broader the set of sources linking to and from your website, including your Facebook page, the greater the quality perception What search engines will have about your site. Such a strategy will result in greater online visibility.
8) Their prices adjust to your needs
Regardless of the size of your company or your advertising budget, ads they fit your limitations. This means you can publish with a daily budget of $5 or $5,000, adapting them to your specific needs and resources.
In this sense, Facebook presents itself as a highly flexible platform for advertisers. It gives you full control over how much you want to invest or not, according to your predefined budget. Once you have evaluated the return on investment (ROI) of your ads, you'll have the freedom to adjust your budget up or down accordingly.
9) Facebook is the third most visited website in the world
In Spain, Facebook has a user base of 21.1 million, equivalent to 44.5% of the country's population. This positions it as the third most frequented social network. It has an average statistic of 19 hours and 43 minutes of use per month, according to estimated data. What makes it one of the platforms with the greatest reach so that any brand can promote itself.
10) You can create an email list from your audience
One of the often overlooked realities regarding Facebook Ads is the valuable data set that your ad account will generate. It would be unstrategic not to take advantage of its full potential. One of the types of data that a Facebook pixel can discretely collect is the email addresses of customers linked to each user's account.
This process forms a solid list of contacts that you can use in future email marketing campaigns. Also, you can Use this list to create lookalike audiences on Facebook, which will allow you to reach new ad recipients based on those users who have already interacted with your advertising.
11) Ads can drive app installs
If you have a mobile application for your business, these benefits of Facebook Ads will be useful to you. The platform helps you increase your app downloads and encourage greater engagement with the same. Since nearly 98% of all Facebook users access the platform via mobile devices, this makes it an ideal channel for promoting mobile apps.
12) You can generate sales traffic offline
If you have a business with a physical store, it can be a powerful tool to increase the flow of people in your store. In fact, it also helps to boost sales specifically target people who are in geographic proximity.
Within this social network, you can adjust segmentation using DMA when creating your audiences. When searching for a location, some of them will be labeled “Market” and the location will have “DMA” after it. We suggest you select these options as appropriate to further refine your orientation and maximize impact of your ads.
13) It is an ideal way to retain existing customers and build loyalty
You have the option to carry out specific advertising strategies for your previous clients, forming a precise audience that includes these users.
When you engage with your customers on Facebook through ads and content, you can strengthen your bonds and increase customer loyalty. We recommend that you consider the possibility of offer special offers, exclusive discounts or promotions. This will help you maintain their loyalty and retain them for the long term.
In addition to that, after you have established a connection with users, you can leverage it by Follow-up offers, upsells and cross-promotion of other products or services you have available. Since you will have the information of these people in your advertising account, you will be able to create additional audiences specifically targeted to them to offer them your alternatives effectively.
14) You can create crowdfunding campaigns
He crowdfunding has been gradually gaining public attention as a different option to conventional approaches to online commerce. Platforms like Kickstarter, Indiegogo, GoFundMe and Patreon They can be remarkably successful. The above, thanks to well-planned marketing strategies that are executed precisely on social networks.
The fact is that these sites do not attract a large number of visitors daily. This makes Facebook social ads the perfect place to highlight crowdfunding campaigns to people before and during their execution.
15) It is the comfort zone of influencers
It's not pleasant to remember the big mistake of 2017 that was Billy McFarland's Fyre Festival. But from that failed event, among other things, we learned a valuable lesson: Consumers respond positively when celebrities endorse a cause or product.
This was the case with the marketing strategy used before the Fyre Festival. It consisted of famous social media influencers promoting the event on their digital channels. If you can associate your brand with the right content creators in your industry, you will be one step ahead of your competition. You can present your brand through the perspective of a respected figure.
16) It is very cheap to advertise on Facebook
It is surprising that the third most used platform in the world presents Lower average CPCs than other PPC alternatives. It has an average close to $1.35.
Additionally, Facebook appears to be a scalable platform for most advertisers. It allows you to reach a large audience with a minimal advertising investment in a simple way.
17) Get results quickly
Ads on this platform can start bringing you results for your business almost immediately. In this way, it allows you see a return on your investment in a short time. The interface of Facebook Ads Manager offers you detailed analysis and reports on your advertising campaigns. You can accurately track your results and make data-driven decisions to fine-tune your marketing strategy.
Unlike other PPC platforms, such as Google Ads, where it sometimes takes time to generate traffic due to factors such as ad ranking and quality, ads on Facebook tend to work faster once they are approved for use. your publication. Besides, reports are updated more frequently compared to other sites, often in a matter of hours rather than days. This provides you with valuable information about the behavior of your target audience.
18) Develop B2B brand relationships
You may think it is more appropriate to use platforms like LinkedIn to connect with business professionals virtually. However, this does not rule out the possibility that Facebook is a valid space to attract potential customers for your B2B brand. The fact that 87.8% of LinkedIn users are also present on Facebook It means that promoting your B2B offers on this platform can be very beneficial. It is simply another way for people to discover the existence of your business.
19) It is a great remarketing platform
The Facebook tracking pixel goes beyond simply collecting information within the platform. This pixel accompanies users as they navigate the web and connect your online activity and geographic location with your accounts. This results in the creation of a profile for each individual who interacts with your ads or visits your website from various sources, whether organically or through other paid channels.
One of the benefits of Facebook Ads is that it can consolidate all this secondary data, allowing you to create audiences for those who have not had direct contact with your ads. Importantly, they are still an important part of your community due to their previous interaction with your brand in other places.
20) There is a wide variety of ad formats
On Facebook, you have several ad formats from which you can choose. Each one of them is designed to meet different objectives advertising and adapt to the preferences of your audience. Today, the formats you can use include:
- Single Image Ads
- video ads
- Carousel Ads
- collection ads
- Instant Experience Ads
- Sponsored Posts
- Playable ads
- Slideshow Ads
- Messenger Ads
- Story ads
If you are looking to increase awareness of your brand, drive traffic to your website or increase your sales, you should know that Facebook ads can become an extremely effective and economical tool. Guide yourself through the benefits of Facebook Ads so you can integrate ads into your digital marketing strategy. This way, you will be able to take full advantage of the benefits and have a fully integrated company to boost your results.
