Social networks are an essential tool for digital marketing strategies. These applications work as a means of social meeting between people from all over the world. That is why companies, over the years, have begun to develop all kinds of advertising campaigns in the RRSS. Here's how to create a social media strategy that can stand out.
9 Steps to Create a Successful Social Media Strategy
In order to get a social media strategy that stands out in the world of digital marketing, you have to follow the following seven steps.
define your goal
First of all is define what goals you want to achieve. You cannot start a social media strategy without knowing where you have to focus your efforts. Therefore, specify first what you want to achieve and then what you have to do to achieve it. You must establish goals that are realistic, with measurable and specific elements within a certain time. Companies often choose objectives such as:
- Increase the number of followers on social networks.
- Increase online credibility.
- Get to increase the number of leads.
- Improve the user experience.
- Get more loyal followers to expand the brand.
- promote the products or company services.
- Increase the conversion rate in sales of services or products.
Analyze the situation of your brand
It is important that you know the status of your brand on social media. Before carrying out a new strategy, you have to understand What advantages and disadvantages does your company have? in order to get more out of it. Pay special attention to the following factors:
- What strengths does your company have and what weaknesses?
- Analyze the interests of your followers and how they behave.
- Compare your content and see which one has had the most effect.
- Find out what followers think about the brand.
To create a social media strategy you have to design your buyer persona
After asking your audience about their interests and learning more about their behavior, the next step is design your buyer persona. The objective of this is to be able to understand what type of person your user is in order to increase the engagement of posts and conversion rate.
This step must be done with each of the business objectives. Before launching a statement, an announcement or any other type of event, think about what type of user is it aimed at to increase effectiveness.
Create content for your strategy
Think about what values and message you want to communicate to users. Once you're clear, develop the strategy and define the content. It is important that you are constant and have impact. Some of the most popular formats are coupons, images, banners, videos, infographics, interviews, surveys, blog posts and press news, among others.
Choose the channels to use
It's important to know what kind of channel use to communicate the content to your followers. Each one has its own particularities and the following are usually the most chosen:
- social networks like instagram, Facebook and LinkedIn.
- podcasts.
- Website blogs.
- Email marketing.
- Online advertising.
Plan the content
The first thing you have to do is define the types of content that are going to be published. This is important because you can choose different content for different channels and everything together can form a digital marketing strategy. Then, prepare an editorial calendar so you can set priorities, the frequencies and the publication of each content.
Use a calendar is a must because it helps you divide tasks among the entire team, enhancing fluidity. It assigns the creation and management on the one hand and on the other, the supervision and control. This division of tasks works very well to keep everything organized.
To create a social media strategy do not forget the budget
Calculate the budget it is an essential task. Depending on the strategy and resources used, the cost may vary. In addition, it is convenient to obtain the budget for measure results and see if the strategy has been profitable.
launch the strategy
It is time to launch the strategy and analyze it throughout the process in order to obtain crucial information. This will allow us to know which aspects can be improved or which have worked very well.
Analyze the results
This is the final step and is essential to complete the network strategy. It allows you collect information of the entire process and understand what results have been achieved. Some of the points to keep in mind are:
- The growth of the online community. Check if you have got new followers.
- sale of products. Record the number of sales during the strategy.
- Community loyalty. Review the participation of your community of followers in the strategy.
- The leads. Write down if the number of leads has been higher thanks to the campaign.
These are some questions that you have to take into account when finishing the social media strategy. Pay attention to the weakest aspects and encourage them in the next campaign. This will guarantee you better results.
