LinkedIn is one of the work platforms most prestigious in the world. Countless employers post jobs every day and considerable labor exchange is taking place. However, this platform has gone a step further and now it has also become a highly recognized social network among entrepreneurs. People can post all kinds of content and generate engagement. That is why we tell you how Build a Content Marketing Strategy on LinkedIn.
Tips for creating a content marketing strategy on LinkedIn
Each social network has its own operation, but LinkedIn generates a bit of confusion because it is linked to the world of work. That's why you should keep in mind the following tips and thus focus your strategy properly.
Post quality content
Content is the backbone of any internet website. It is the gasoline that keeps the platforms moving. Provide valuable content It is essential because it will generate satisfaction in users who decide to visit your profile. This will be what definitely generates elderly engagement and in turn, greater reach. Forget about the frequency of publication because this platform prioritizes quality, especially when it comes to a social network for employment.
Another aspect to take into account when we use this platform as a social network is the format. The picture is the preferred way of communication for LinkedIn users, followed by the articles and the videos. This means that companies should focus on developing this type of content.
When creating it, address topics that invite your audience to interact. You can make the articles with questions that encourage users to reply and visually interesting images. The objective is to leave the user with the feeling of wanting to contribute. This is the way to stimulate the user to encourage the engagement.
Finally, do not forget that the content should be brief and easy to read. Thus, people can consume it quickly and share it
Plan your content marketing strategy on LinkedIn
It is important that you do a good content planning before starting. Users want different themes because if they don't, you risk losing them as an audience. Select a series of topics that give you a margin to think about the following ones. In this way, you will always be ahead and have time to maneuver.
Therefore, to make your articles and images a success includes interesting facts for your niche of users, infographics, news of interest and keep users updated about your company.
Analyze competitor content
Analyze what the competition publishes It allows you to get more out of your business. You will be able to group all the elements of other businesses to know how to be different. This is essential as it will allow you to stand out from others.
Creating content that has never been seen will give you an advantage, increasing the number of followers and the engagement. You can even generate viral content.
Use keywords and CTAs in the content
Not only does it serve to build quality content, but you have to accompany it with keywords and CTA. Keep in mind that even if you make great content, users are constantly exposed to all kinds of formats. It is important that yours has something that makes it special.
Keywords get your content to reach the desired audience and vice versa. It also allows you to scale much more directly in search results. On the other hand, the call to action (CTA) are calls to action. Some companies, for example, use color icons to attract the eyes of users. However, there are many other ways to capture attention such as a catchy phrase, bold text or the use of bright colors.
Be present in the comments
It is important that people see that the company has activity. It is not only about publishing content but about participating in conversations. This will draw a lot of attention from users and They will seek to interact with the company to exchange opinions.
It's a very effective in promoting visibility and business credibility. Thus, it shows users that the company is made up of several people to increase the followers and fidelity.
Schedule your posts into your LinkedIn content marketing strategy
The option to schedule the content exists in practically all social networks and even then, it is not always used. Content scheduling allows you plan marketing strategy. You will be able to maintain a month of work in advance and be able to prepare future publications with peace of mind. In addition, you will save time and have more productivity.
LinkedIn is an ideal platform to make your company take off within the business world. Follow these steps and see how your engagement it grows constantly.