Once you have identified the areas that need improvement, it is time to take action. Here are some steps that will help you will help to adjust your SEO strategy:
1. Audit your site
Before making any changes to your current SEO efforts, you need to conduct an audit of your website. This will provide you with a knowledge deep of your performance current situation and any problems that may be preventing you from achieving your goals. goals.
2. Conduct keyword research
you need to know what words and phrases use your target audiences when searching for the products and services you offer. With this information you can update either create content that answers these search queries effectively.
Apps to track keywords
There are many apps and tools you can use to track keywords. Some of the most popular options include:
- Google Search Console: is a free tool provided by Google that allows you to see how your website appears in search results and receive alerts about performance or security issues.
- Ahrefs: is a link and keyword analysis tool that allows you to see how your website is ranking for different keywords and get insights into how your competitors are performing.
- SEMrush: is a digital marketing analysis tool that allows you to see how your website is ranking for different keywords and obtain information about the performance of the competition.
- KWFinder: is a keyword tool that allows you to search for relevant keywords and get information on search volume, ranking difficulty, and estimated advertising cost for each keyword.
- Google Analytics: is a free traffic tracking and analysis tool that allows you to see how visitors arrive at your website and how they interact with it. It also shows what keywords visitors are using to find your page.
3. Optimize content
Once you have identified the keywords that will help your website position better on search engine results pages, it's time to optimize the content. This means include Relevant keywords in titles, meta descriptions, headings, and body text.
4. Track results
It is important to make a follow-up of the success of your SEO efforts. Control web analytics data such as visits, page views and conversions to measure the success of your strategy.
How to track your SEO results
There are several ways to view your SEO results and measure your website's performance in search engines. Some of the steps you can follow are:
- Use an SEO analysis tool: There are many tools that allow you to see how your website is ranking based on different keywords and also obtain information about the performance of the competition. Some of the most popular options include Ahrefs, SEMrush, and Google Search Console.
- Use Google Analytics: This free Google tool allows you to see how visitors arrive at and interact with your website, as well as the keywords visitors are using to find your page.
- Check your keyword rankings: Use a ranking tracking tool to see how your website is ranking for different keywords and in different geographic locations.
- Analyze site traffic: Use a traffic analysis tool to see how website traffic has changed over time and how it compares to the competition.
- Monitor your conversions: Use a conversion tracking tool to see how many visitors are taking a desired action (such as purchasing a product or filling out a contact form) on your website.
By following these steps, you can fine-tune your SEO strategy to ensure your website is seen by the right people and ranks high on search engine results pages. This will help you attract more traffic and increase sales or leads through the right SEO approach, with which you can maximize the reach of your website and ensure that it is seen by more people.