Google Ads is a powerful tool for advertisers looking to reach their target audience online. There are several types of ads available in Google Ads, each with its own features and benefits. In this article, we will talk about the types of campaigns Google Ads ads most common and when it is best to use them.
What is Google Ads for?
Google Ads is a online advertising tool which allows companies and SMEs to show ads to users who are searching for products or services related to their business on the Google platform. The ads are displayed on the Google search results page. They also appear on websites and apps that are part of the Google Display Network, in the Shopping section, in videos on YouTube and other websites, as well as in mobile apps and games.
Advertisers use Google Ads to reach your target audience, increase your brand visibility, generate traffic to your website, increase sales of your products or services, and achieve greater profitability on your advertising investment. The advertisements of Google They are highly customizable and They allow the audience to be segmented. This segmentation can be by keywords, geographic location, interests, demographics, and more. This helps ensure that Ads are shown to the right users at the right time.
Additionally, Google Ads provides valuable information about the ad performance. This includes the number of clicks, impressions, conversion rate and cost per click. With this information it is possible to optimize campaigns and improve the return on advertising investment.
What are the types of Google Ads ads?
There are different types of Google Ads ads. These can be very useful when you are going to create a campaign.
Pay Per Click (PPC) Search
The advertisements of PPC Search are displayed at the top of the Google results page when users search keywords related to the advertiser's business. Advertisers pay per click on their ads and can target their ads by keywords, geography, language, and more.
Display one of the types of Google Ads ads
The display ads They are displayed on websites and apps that are part of the Google Display Network. These ads can be images, videos, or text ads. They can be segmented by location, user interests, demographics, etc.
Shopping ads yesand shown in the Shopping section Google search. Advertisers upload their products to the Google Merchant Center platform and create Shopping campaigns to promote their products.
These types of ads are shown before, during or after videos on YouTube and other websites. Types of Google Ads ads They can vary between various formats of video ads, such as in-stream ads, discovery ads, and bumper ads.
Universal App Campaigns (UAC)
The UAC ads are designed to promote mobile applications in Google Play Store, Google Search, YouTube and other websites. Advertisers provide a description and creatives. Google then uses machine learning to optimize Ads to meet campaign goals.
App download times
App download ads are ads that appear on the Google Display Network and promote the download of the advertiser's mobile application.
Types of Google Ads ads: Remarketing
Remarketing is a type of ad that is shown to users who have previously visited the advertiser's website or mobile application. Advertisers can customize them to be relevant to users who have already interacted with their business.
Custom Audience Ads
The custom audience ads allow show ads to a specific audience who has already interacted with a business. This audience can include existing customers, website visitors, and mobile app users.
The types of Google Ads campaigns mentioned above offer a wide variety of options for advertisers. They are a great alternative to promote products or services online. Each type of ad has its own characteristics and benefits. This is important to choose the right ad to achieve the desired objectives. By working with a digital marketing specialist, advertisers can create effective and optimized Google Ads campaigns. This allows us to achieve the highest possible return on investment.
Can I sell more with Google Ads ad types?
Yes, it is possible to sell more with Google Ads. Google Ads ads are designed to help businesses Increase your online visibility. Also to attract more potential customers to your website. If used correctly, Google Ads ads can be a powerful tool to increase sales for a business.
One of the main advantages of using Google Ads is that it allows companies to show their ads to users who are searching for products or services related to their business. The best? That these are shown at the time the user searches for information. This means that ads can reach potential customers at the right time and in the right place. Thanks to these characteristics, purchasing possibilities increase.