Whether you need to retrieve all the key tags of a domain in a matter of minutes or identify all the obstacles in tracking a website, SEO tools have always been a lifesaver. You are allowed make a set of tasks quickly and accurately, making your task as easy as possible. Knowing the most popular ones and knowing their use is basically a requirement in digital marketing.
Why are SEO tools important?
SEO tools play an important role in page optimization and improving web positioning. They provide key data on the performance of a website, allow you to analyze the competition, identify relevant keywords and track the progress of SEO strategies.
By providing valuable information and accurate metrics, help digital marketing professionals make decisions to improve online visibility and attract more organic traffic. In a highly competitive digital environment, they are essential to staying relevant and drive success of an Internet business.
What are the most popular SEO tools?
1) Ahrefs (paid)
Ahrefs stands out as an outstanding suite of tools that puts at your disposal a range of resources to boost the SEO of your domain. It is trusted by globally renowned brands such as Adobe, Uber and Netflix. To start taking advantage of Ahrefs, you can purchase a premium subscription or start a 7-day free trial.
How to use it?
Once you've signed in to your account, enter your website's URL into the site explorer. This way you can obtain an exhaustive analysis, with key information such as the organic traffic, the inbound link profile, the best positioned keywords and the value of traffic. It is important to note that it has one of the most extensive databases. Includes 150 million keywords and 14 billion links.
It is an extremely valuable tool, as it offers a complete set of SEO tools at your disposal. Whether you need research keywords as create backlinks. This tool makes it easy for you to carry out all tasks quickly and accurately. With Ahrefs, you have the ability to get traffic estimates for the top 10 pages.
2) Ubersuggest (Freemium)
Ubersuggest is an SEO tool for beginners founded by Neil Patel. Provides several easy-to-use features for analyze a domain, research keywords, reverse engineer competitors, discover backlink data, and perform other essential SEO tasks.
How to use it?
Log in to the tool and enter a domain or keyword of your choice to access the data you need. You have the option of select destination location that interests you the most among those available.
You will be able to know the number of keywords the domain is ranking for organically, monthly organic traffic, domain authority and total number of inbound links. Additionally, it shows you the search volume of keywords. Just as the difficulty in terms of SEO and the cost per click. All this gives you a complete view of the situation.
It features an extremely intuitive user interface that makes it easy for you to use, especially if you are a beginner in this field. Unlike tools like Semrush or Ahrefs, stands out for its simplicity. Also for having a series of more limited functions. This tool is especially recommended for small businesses or for performing personal website analysis.
3) KeywordChef (Freemium)
KeywordChef is a valuable search tool for long tail keywords. It is designed to help you discover a large number of relevant keywords that practically guarantee your positioning. It specializes in find keywords that clearly reflect users' search intent.
How to use it?
To get started, register on the site and access the tool. Next, enter your seed keyword and choose the type of keyword research you want to conduct.
There are several keyword research options you can select from:
- Wildcard searches
- Keyword searches in the form of questions
- Keywords that start with “best”
- Comparative Keywords
- Keywords that start with “How”
- Keywords that start with “Most”
- Alternative Keyword Suggestions
- Keywords containing “ideas”
Then click on the icon search. The tool will show you some examples of keywords related to your search. Please note that to see full search results, you will need to use some of your credits.
It initially provides you 1000 credits for free. Once you use them up, you have the option to purchase more credits according to your needs. You don't have to subscribe to a monthly plan to access the tool. Simply purchase credits for as little as $20 to continue your research once you've used up the 1,000 free credits.
4) Siteliner (Freemium)
Duplicate content can be an obstacle to the success of your SEO strategy. Therefore, it is important that you examine your website in search for possible duplicate pages. This is where Siteliner becomes a valuable tool.
How to use it?
It's simple: enter the URL of your site and click “Go”. From there, you'll get a list of all the pages that contain duplicate content, as well as those that are unique. Additionally, it will also search broken links on your website.
Premium version
Signing up for the premium version is free and allows you to unlimited monthly checks for up to 25,000 pages. If you need more, you can opt for the premium version for a cost of $0.01 for each page scanned.
5) semrush (Freemium)
Semrush is a must-have SEO tool for any marketer. Offers a complete SEO audit which reveals the percentage of organic traffic and the amount of incoming links of a website. You can carry out keyword research, explore relevant topics and perform a detailed competitive analysis.
How to use it?
To get started, log in to your account and provides the domain that you want to examine. In a matter of seconds, the tool will give you information about the amount of traffic the site receives, the main keywords generating that traffic, the total number of inbound links, and their respective source domains. In addition to identifying the main competitors in terms of organic search. It offers you a exhaustive analysis of anchor texts and the type of links present on the site.
Semrush stands out as one of the most widely recognized SEO tools on the market. It gives you the ability to examine all elements related to SEO, from keyword research to link building. If you are looking for a tool to get started, this should be your number one choice.
Premium version
The vfree version allows you to perform up to 10 daily searches. If you require a higher limit, you should consider subscribing to the Premium version.
6) Keyword Tool (Freemium)
Keyword research is undoubtedly one of the fundamental tasks that every SEO expert must carry out. However, it is a time-consuming process that becomes more efficient with access to the best tools.
Keyword Tool is presented as a free alternative to Google's Keyword Planner. It provides you with a wide range of keyword suggestions relevant to any type of research you carry out.
How to use it?
To start, enter your main keywordl, which in this case is “money”, in the search field. Then choose the search engine or platform that you prefer and select the country you want to go to from the drop-down list. The tool will provide you with the most relevant keywords to focus on, based on your main keyword.
Premium version
In the Premium version, you have the possibility to generate twice as many keywords compared to the free version. However, you should note that AdWords search volume, CPC, and competition will only be available if you decide to upgrade to a professional account.
7) Google Search Console (free)
Google Search Console is an essential tool that every web administrator should have in their arsenal. It helps you to Identify problems on your website and evaluate its traffic and performance.
How to use it?
To start taking advantage of Google Search Console, simply create an account and add your website. It's important to verify site ownership for it to appear in Search Console, which you can do by uploading a small code to the back end of your site.
Once this step is complete, send the Site Map of your website, and the tool will begin to crawl all the pages of your site, in addition to offering you recommendations to improve the visibility of your domain on Google. You can check sitemap coverage to identify warnings and indexing errors.
Using Search Console, you have the ability to review essential search analytics, such as total impressions, clicks, average clicks per impression (CTR), and your site's position in Google rankings. Also, you can explore specific search queries that are attracting users to visit your website.
In short, it helps you confirm issues related to your website's Core Web Vitals on both mobile and desktop devices. You can review which pages are getting poor ratings and which need improvement.
8) Google PageSpeed Insights (free)
How quickly your website loads is a crucial factor in its performance. Faster loading speeds not only increase user satisfaction, but also improve your ranking in search results. Google PageSpeed Insights stands as a valuable free tool that evaluate the speed of your website and provides recommendations to optimize it.
How to use it?
To get started, enter the URL of your website or blog and then press the “ buttonanalyze“. The tool will perform a automatic speed evaluation and the overall user experience on your site, giving a rating for both desktop and mobile user experience.
The scores are interpreted as follows:
- A score of 90 or higher indicates that your site is FASTER than most other sites.
- A score between 50 and 90 is considered AVERAGE.
- A score below 50 means your site is SLOW.
To provide your users with a higher quality site experience and increase your chances of ranking higher in search results, it is recommended aim for a score above 90.
9) Mobile-Friendly Test (free)
When it comes to mobile devices, searches on these devices are constantly increasing. For this reason, it is essential to optimize your website so that it is accessible on mobile phones. The Mobile-Friendly Test is a free tool that allows you check adaptability from your website to mobile devices.
How to use it?
Simply enter the URL of the site you want to evaluate and click the “ buttonrun test“. In a matter of seconds, you will get information about whether your website is mobile-friendly or not.
Develop a Responsive website that automatically adjusts to mobile devices that the visitor uses is an excellent way to enrich the experience of those who explore it. Google's mobile-friendliness testing tool performs a quick assessment to determine whether your website is properly suited for mobile users or not.
10) Google Analytics (free)
This is a tool that you should definitely use on a regular basis. Google Analytics should be the cornerstone of any SEO toolset. It is free and easy to use. Some consider it the central pillar around which other tools are complemented.
How to use it?
To start using this tool, you must log in to your Analytics account. If you are a new user, you can create an account for free. Then the next step is to add your website as a property in Google Analytics.
Once you have registered your website as a property, go to the “Tracking code” located in your property column and copy the tracking code provided. Then paste this code right after the < tagHEAD> on every page of your site.
Once this process is completed, you will be able to access information about your website. This includes data such as the number of visits to your site, the channels that generate the most visitors, average visit duration, bounce rate, and other important metrics.
Here you have a selection of ten most important SEO tools for your work. You can start with the free versions of freemium-type tools. This way you can determine if they meet your conversion goals. If one or more of them work well for you, you always have the option to upgrade to a paid subscription.
You will surely find a tool that fits your needs and budget. Once you find one that works properly, stick with it. No matter what tool you choose or what plan you select, make sure you get the most out of the value it offers you.
