Social networks are a fundamental tool for digital marketing strategies. These applications work as a means of social encounter between people from all over the world. That is why companies, over the years, have begun to develop all kinds of advertising campaigns on social networks. Below, we detail how to create a social media strategy that can stand out.
9 steps to create a successful social media strategy
In order to achieve a social media strategy that stands out in the world of digital marketing, you need to follow the following seven steps.
Define your goal
The first thing to do is to define what goals you want to achieve. You can’t start a social media strategy without knowing where you need to focus your efforts. Therefore, first specify what you want to achieve and then, what you have to do to achieve it. You must set goals that are realistic, with measurable and specific elements within a certain time frame. Companies often choose objectives such as:
- Increase the number of followers in social networks.
- Increase online credibility.
- To increase the number of leads.
- Improve user experience.
- Get more loyal followers to expand the brand.
- Promote the company’s products or services.
- Increase the conversion rate in sales of services or products.
Analyze your brand situation
It is important to know the status of your brand on social networks. Before implementing a new strategy, you need to understand what advantages and disadvantages your company has in order to get the most out of it. Pay special attention to the following factors:
- What are your company’s strengths and weaknesses.
- Analyze the interests of your followers and how they behave.
- Compare your content and see which has had the most effect.
- Find out what followers think about the brand.
To create a social media strategy you have to design your buyer persona
After asking your audience about their interests and learning more about their behavior, the next step is to design your buyer person. The goal of this is to be able to understand what type of person your user is in order to increase the engagement of your publications and the conversion rate.
This step should be done with each of the company’s objectives. Before launching a press release, an advertisement or any other type of event, think about the type of user it is aimed at in order to increase its effectiveness.
Create content for your strategy
Think about what values and message you want to communicate to users. Once you are clear about it, elaborate the strategy and define the content. It is important that it is consistent and has an impact. Some of the most popular formats are coupons, images, banners, videos, infographics, interviews, surveys, blog posts and press releases, among others.
Choose the channels to use
It is important to know what type of channel to use to communicate content to your followers. Each one has its own particularities and the following are usually the most chosen ones:
- Social networks such as Instagram, Facebook y LinkedIn.
- Podcasts.
- Web page blogs.
- Email marketing.
- Online advertising.
Plan the content
The first thing you need to do is to define the types of content to be published. This is important because you can choose different content for different channels and all together can form a digital marketing strategy. Then, prepare an editorial calendar so you can stablish the priorities, frequencies and publication of each content.
Using a calendar is essential because it helps you to divide tasks among the whole team, enhancing fluidity. It assigns creation and management on one side and supervision and control on the other. This division of tasks works very well to keep everything organized.
To create a social media strategy do not forget the budget
Calculating the budget is a fundamental task. Depending on the strategy and the resources used, the cost may vary. In addition, it is important to obtain the budget to measure the results and see if the strategy has been profitable.
Launch the strategy
This is the moment to launch the strategy and analyze it throughout the process in order to obtain crucial information. This will allow us to know which aspects can be improved or which have worked very well.
Analyze the results
This is the final step and is fundamental to complete the networking strategy. It allows you toThis is the final step and is fundamental to complete the networking strategy. It allows you to collect information on the whole process and understand what results have been achieved. Some of the points to take into account are:on the whole process and understand what results have been achieved. Some of the points to take into account are:
- The increase of the online community. Check if you have gained new followers.
- Product sales. Records the number of sales during the strategy.
- Community loyalty. Review the participation of your community of followers in the strategy.
- Leads. Write down if the number of leads has been higher thanks to the campaign.
These are some of the issues you need to take into account when finishing your social media strategy. Pay attention to the weakest aspects and implement them in the next campaign. This will guarantee you better results.
