The Facebook Ad Manager tool is one of the best on the market. It allows companies to run all kinds of advertising campaigns to a huge international audience. With it, you can customize your ads to meet the objectives of the company. One of the most attractive aspects of this platform is that it allows detailed ad targeting. You will be able to focus the ads on very specific niches, using the lowest possible advertising expenditure without losing effectiveness.
So that you can master Facebook Ad Manager and get much more out of your campaigns, here are five tricks to optimize your ads to the maximum.
5 tips to optimize your Facebook Ad Manager ads
This tool offered by Facebook has many particularities. You should know the basics of its use in order to take your campaigns to the next level.
Use the Facebook pixel
The first thing to keep in mind is that installing the Facebook pixel on your website will lead you to success. This pixel records the actions performed on your website so you can learn all about user interactions. Knowing the interests of the people who visit your website is essential to be able to create more effective ads. After all, targeting is about focusing advertising on a specific niche that will have a high probability of interaction.
If you are more interested in segmentation, you should know that there are two widely used tactics:
- Targeting by device. One of the ways to optimize Facebook Ad Manager advertising is by targeting users who use computer and mobile devices. Keep in mind that the dimensions of the ads are adapted to the type of screen being used. It is convenient to structure the ad taking into account the screen on which it will be seen.
- Behavioral targeting. Facebook Ad Manager ads can be segmented by interests, emotions or behaviors. You can program an ad to appear to people who shop online or play video games, among many others.
The objective of the campaign must be coherent
It is important that the objective of the campaign is related to the business objectives. Make a plan in which you stipulate what you would consider a win and the actions you want users to take at the end of the video. Have a mental purpose and select a goal so that the campaign is in line with the results you want to achieve for the company.
The commercial goals of a campaign may include the visibility of a product or service, gaining new customers or increasing the number of subscribers to a newsletter.
Keep in mind your target audience in Facebook Ad Manager
It is important that you have a mental profile of who you want to attract with the ads. This is known as the buyer persona and precisely, obtaining information about your users with the pixel helps you to build it. Enter the information gathered from the public that comes to your website and make a list of their main characteristics. Once you are clear about what profile you are looking for, you just have to detail it in the ads created with Facebook Ad Manager. You can choose all kinds of specifications such as the country they live in, age, gender, shopping interests, etc.
Focus on business results
It is very easy to fall into the trap of focusing on clicks and not business results. It is important that, when it comes to achieving the best results, you select an optimization that relates to the business goals of the company such as increasing conversions or website visits. This will allow Facebook’s algorithm to choose the users who are most likely to perform the chosen action.
Sometimes companies focus on clicks and don’t end up getting the results they expected. If you tell the algorithm that you want to find people who click, it will find them. However, that doesn’t mean they will complete a sale or subscribe to a service.
Be flexible with locations
It is important that you have flexibility with locations. The more freedom you allow, the more the Facebook algorithm will be able to increase the performance in finding potential customers. This will generate better results for your business. Therefore, select the “automatic locations” option. So Facebook Ad Manager will be able to make dynamic ads in different locations. In this way, you will generate better results.
Create customized calls to action with Facebook Ad Manager
It is important to use call to action to generate impulses in users. Ads are fully compatible with this type of resource since you can add custom buttons. The Facebook Ad Manager tool allows you to include buttons such as “Learn more” or “Buy”. This incites to take action. So remember to use as much creativity as possible in this matter. Your goal is to get as much interaction as possible with the ad.
Now that you know that Facebook Ad Manager is a very useful tool for successful advertising campaigns and that digital marketing is constantly evolving, you just have to take into account these guidelines to stand out from the competition.
