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Social Media Writing

Adapt the content for your social networks

Social Media Writing

Social media writing is a type of literary writing that seeks arouse the emotions and feelings of users in order to get feedback. Depending on the social network, a style must be established, since each one has distinctive characteristics.

In this way, the professional in charge will study how users operate in each medium and what are the particularities of each social network. 

The most notable characteristics of social media writing are:

  • Straight to the point message
  • Accessible and easy-to-understand message for users
  • Writing close to users 

Find out how MyContent can help you improve your social media writing

Why adapt social media content 

Focus your content and benefit from it

Increase traffic on your website

The social media writing allows to arouse the interest of the users, thanks to a affective communication based on emotional stimuli. This will make your target audience feel attracted to your brand and visit your website.

Increase conversions

Due to the previous point, conversions will increase with social media writing. The direct and striking message will make you feel a need on the part of the user in the services and products that your brand offers. 

Spread the image of the brand

Through social media writing, you can spread the identity of your brand. In this way, your target audience will internalize values and other elements of the firm's personality.


Strengthen your relationship with your customers

With this type of writing you will generate trust in your clients, establishing a close bond that awakens your emotions. A good social media writing will make you stand out from the competition, forming part of the daily routine of your target audience.

How we work?

Contact us to find out how to find a professional copywriter that suits the needs of your company. Together, we'll come up with questions to ask the writer to make sure their skills match the content requirements you're asking for.

Connect freelance copywriters to your campaigns

Professional copywriting that drives sales should be used in conjunction with a marketing campaign.

Get our recommendations

If you need help with copywriting, you've come to the right place. Contact us for writer recommendations tailored to your business.

Copywriting Resources

Find answers to all your copywriting questions, learn what copywriting is, and become familiar with the best practices for creating quality copywriting.

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About our experience

Tips for writing good Social Media content

two way communication

In social media writing, the most important thing is to know invite users to participate in your content. To create feedback, it is essential to arouse the curiosity of your followers and of those who are not yet followers, but who you are looking for. To encourage this, one of the strategies used is to ask them questions or generate opinion debates

Arouse the emotions of users

This point is essential for humanize your brand and that your followers create a closer bond with you, empathizing with the firm. To do this, you must be present on important days for them, such as Mother's Day, International Workers' Day or World Environment Day. this last It will depend on your audience and their values..

Use catchy phrases

The message must have a hook that draws the user's attention and invite you to participate in the content. For this you can use exclamations or certain attractive words. 

Accompany the text with images or videos

The image is the fundamental element in social networks, being the main attraction of these. Therefore, you must accompany the social media writing with powerful and eye-catching visuals.

Frequent questions

How should the social media writing for Facebook be?

You must use a hook that draws the attention of the users, accompany this with a question about their opinion on the subject in question. To achieve more attractiveness, introduce an emoji in the text and join image or video.

Do social networks influence SEO?

Of course, it is proven that the pages that are shared by social networks have a better positioning than the ones that don't. 

Why is it important to hire a professional?

A social media writing professional knows all the copywriting strategies on social networks, just like the needs of the public and how to cover them.

What is the best social network for my business?

Depending on the sector you are targeting and of the target audience, there will be a more appropriate social network than another. In general, Facebook is the social network that every business must have. Besides, Instagram and LinkedIn They are also very powerful social networks.


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