Learn how MyContent can help you in SEO article writing
How to perform a proper SEO analysis
In order to have a good strategy that provides optimal organic positioning results, it is essential to have a good SEO analysis. By focusing on the elements that influence the positioning of a website, it is possible to know and define the points that need improvement. In this way, it is possible to elaborate a detailed action plan focused on obtaining results.
SEO analysis allows knowing data such as performance, loading speed or content quality in order to apply the appropriate improvement strategies. It is like taking an X-ray to know the details and obtain a diagnosis that allows you to apply the appropriate treatment.
In addition to the advantages mentioned above, an SEO analysis allows you to carry out good positioning practices, helps to detect possible penalties that Google may apply and gives you the opportunity to learn more about your business. All this serves to correct and improve the situation immediately.
There are some tools that allow an analysis of different factors related to the quality of a website:
- Google Search Console can be used to verify that pages can be crawled and appear in Google results.
- In terms of loading speed, PageSpeed Insight provides information on how to improve a website.
- Screaming Frog, Ahrefs or Botify can be used to analyze the web structure and check the status of the web URL codes.
- SEOquake, Ahrefs or SEMrush can be used to find out if the chosen keywords are working.
- Regarding competitor analysis, you can use Ahrefs’ Content gap and Site Explorer.
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5 basics to build your SEO strategy
After having the necessary information thanks to the SEO analysis, you can define and detail an appropriate SEO strategy that will improve your organic positioning.
Define the target audience
The first step is to detail as much as possible the target audience. It is important to know who you are writing for, who and what your readers are like. This will help to craft content that connects with them.
Google Analytics offers information on gender, age, interests, where they are or what is the behavior of the audience on the web. With this data, you can define your target audience in more detail and know how to write for them.
Focus on the needs of the audience
Focusing on the real needs of the audience will make the content have a great value for the readers. It makes sense to choose the best format for conveying the information.
Analysis of frequent industry searches
To respond to the needs and interests of the audience, it is appropriate to conduct a search on the most frequent doubts and questions they ask within the sector. The next step is to develop content that provides quality information to resolve these questions.
Choose the most appropriate communication formats for the audience.
It is advisable to choose the publication format according to the characteristics of the audience and the chosen platform. This will make readers show greater interest in the content.
Create valuable content with maximum quality
The last key aspect is to dedicate time and effort to create high quality content that is relevant and of interest to the audience, that provides them with value and is correctly structured.
Tips to connect with the audience
The title of an article is the key element to get the user to access the content. It is important that it captures the reader’s attention, that it is attractive, and that it includes the keyword with which the article is positioned.
Relevant content of interest
It is convenient to write about topics that are of interest to the target audience. In this way, it is easier to connect with them and achieve engagement. To develop relevant and quality content, it is appropriate to search for information in different reliable sources. It is essential to produce unique content, otherwise there will be penalties. To increase the attractiveness of the content and highlight the most important concepts, bold type can be used.
Long texts rank better because they are considered to provide more detailed information. Those with a minimum length of 1200 words have better results in search engines. However, there is no point in having a long text if the information provided is irrelevant. It is important that the articles are long enough to solve the readers’ doubts, as long as they do not use filler content and the information provides value to the reader.
Organizing information in a coherent and structured way helps to make reading more enjoyable and improves the user experience. For this purpose, it is convenient to use sections with different headings H1, H2, H3, etc. In addition, presenting the information in this way helps Google to classify the content.
Images play a very important role. Articles that include a photograph increase their visibility considerably, since these elements make the reading more dynamic and enjoyable. However, it is important that they are also optimized for search engines.
To do this, the image must be named by separating the words with hyphens; add the keyword to the file name and in the ALT alternative text so that Google relates the image to the article; use quality images and use compressed formats such as PNG or JPEG.
Things to avoid by all means
- Plagiarism: copied or duplicated content is penalized by Google. Therefore, it is essential to create unique content.
- Keyword Stuffing: Excessive overuse of the keyword hinders reading, generates a worse experience for the reader, and is penalized by Google. Therefore, only include the keyword the recommended number of times and when the text asks for it.
- Not having a format: not having a structure is detrimental to readability and positioning. Therefore, it is important to include blocks and sections organized with H1, H2, H3, etc.
- Thin Content: refers to low quality content that does not add value. This type of content is detrimental to positioning. Therefore, it is essential to offer the target audience relevant and quality information.
How MyContent can help you
At MyContent we are experts in developing SEO strategies that improve the organic positioning of websites. We work with multiple clients, helping them to define the steps they need to follow to improve their data. MyContent’s team has a deep knowledge of the factors that influence SEO and develops search engine optimized content to improve our clients’ visibility.
Frequently asked questions about article writing
Why is SEO analysis so important?
Having an SEO analysis allows you to obtain very relevant data about the performance and functionality of a web page. It is possible to know if the necessary positioning requirements are not being met or if there is any error. Based on this information, the appropriate guidelines can be established to resolve or improve the situation.
How is an adequate SEO strategy established?
After a proper analysis, an SEO strategy is established to improve the organic positioning of the website. When developing the strategy it is necessary to take into account some aspects such as defining the target audience in detail, knowing the interests and needs of the audience, analyzing what searches they perform most frequently and choosing the most effective method of communication.
What should be taken into account when writing SEO articles?
In order for the content to be optimized for SEO, it is not only necessary to write for readers, but also for search engines. This consists of taking into account the necessary requirements when writing the content. These include: choosing an attention-grabbing title, setting an appropriate length, incorporating quality images that are also optimized, organizing the content in a structured way, etc.
What kind of content do you produce?
In MyContent we have a team of copywriters who are experts in the creation and development of web content optimized for SEO. Thanks to this, our clients have the content they need while improving their visibility and positioning. We have years of experience in writing SEO articles, product descriptions, press releases, etc.
Is the content offered optimized for SEO?
All content produced by MyContent writers is optimized for search engines. We understand the importance of SEO and have years of experience in writing SEO content.
Do I get all the rights?
Yes, after submitting the requested order and the completion of the payment process, all rights will be transferred to you.