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The importance of press releases
A press release writing service that attracts your business
To differentiate yourself
The appearance of a press release about your business in the media will help you stand out in your market sector. This is because this type of writing implies innovation as a main feature of your company. Look for something that differentiates you from the competition and let people know about it to leave your rivals behind.
To work on your corporate image
The corporate image is the set of ideas and beliefs that the general public has about your company. This concept is very important to be able to reach future clients, since, if your corporate image is good, your company will have a great capacity of growth. Press releases help to create a positive perception of your business, providing notoriety, distinction, and originality.
In addition, by letting people know about your firm through these releases, you will be able to spread a brand image. If the public does not know about your project, it is unfeasible to have a corporate image, since it is created by the people themselves.
To act quickly
One of the key characteristics for an event to be disseminated through a press release is that it must be current. Current events are constantly changing and remaking themselves, even in a matter of hours. The news agendas of the media are renewed on a daily basis, discarding information that has lost its informative value.
When marketing a new product or service, it is important to be effective and act quickly. By doing so, you will get recognition from the start, and you will be halfway to ensuring the item’s market promotion.
Contact us and learn how we can help you
What makes our method unique?
To prepare a press release, it is essential that the person in charge is an experienced professional in this field. They provide your corporate writing with the necessary characteristics to attract the attention of journalists and, consequently, to be published.
Availability of formats
Each market sector and each company requires a format with which it identifies itself and which matches its image. Tell us your style, format and register preferences, and we will develop a text that fits your needs.
Contact a writer who knows your industry to write a professional press release that connects with your target audience.
Occasionally, your information may need to be ready in a matter of hours so that you don’t lose the chance of publication. In these situations, we can have your press release ready on the same day without any loss of informative or editorial quality.
What to expect from our editors?
A good press release has the right tone and follows specific formatting guidelines.
Our writers understand what makes your company look professional. Don’t settle for amateur work: work with a professional press release service that impresses and builds trust.
Outside work that looks like inside work
Our professional writers have decades of experience behind them and are experts – they learn about a company before creating content for it. As you read your press release, you’ll think it could have been written by a writer from your own company.
In addition, our custom order form allows you to provide important information about your story, the company’s background (including boilerplate) and whether you are including a quote or requesting one to be written. With all this data, the writer delivers an excellent product ready for publication.
Frequently asked questions about our press release writing service
To whom should the press release be sent?
Press releases are sent directly to the media in which you want them to be published. It is very important that this media acts as a spokesperson for the market sector in which you operate. It would not make sense to send a press release about the industrial sector to a magazine specialized in lifestyle.
If you want to publish the press release in a general media, it is advisable to send the document to the journalist in charge of the section that corresponds to you.
How long is a press release?
Press releases are usually only one page long, or in some cases, two pages. Longer press releases are usually rejected by the journalist, who will delete your message and move on to other information.
When should press releases be sent?
You should send a press release when you really have something of value to tell your audience. Wait to send it when you are launching a new product or when your company is going through a good time.
Do you distribute press releases?
We don’t distribute press releases, but if you talk to the client’s success manager, he or she can recommend some great places to distribute it.