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Why is it so important to invest in local SEO?
Google improves the user experience by showing them results of interest that are close to their location. When a person performs a search with a geographic location, appearing among the results is a great opportunity to stand out from the competition and connect with the user. This is possible thanks to the advantages of Local SEO.
Increases visibility in a region
Having a Local SEO strategy allows you to increase visibility, which is one of the main objectives within any digital marketing tactic. When local searches are performed, optimization allows positioning a company in a specific location, which increases its visibility by standing out among competitors.
These results are achieved through organic positioning, making it a simple and convenient way to gain potential customers.
Boost your brand’s local authority
The first results shown in search engines when a user carries out an active search are those that the consumer values most favorably. They have more credibility and trust in them. Therefore, it is essential to appear among the first positions. However, appearing at the top requires gaining the trust of both the public and the search engine.
When the search is conducted at the local level, appearing at the top of the ranking increases the brand’s authority within the region. This makes the brand stand out from the competition by ranking above them.
Attracts new customers
Local searches provide an avenue to discover and learn about businesses in specific locations. People who have never heard of your brand may discover it through this type of search. Therefore, local SEO is an opportunity to attract new potential customers and increase visibility.
Leads to action
People who perform local searches have a clear intention to get in touch with the company. Therefore, the first results that appear in the engines are key because they will be the options that the user will value. It is possible that the consumer will take actions such as viewing photos, reading reviews or contacting the business. Appearing at the top of the search results gives you a much better chance of being chosen!
According to a survey conducted by Think with Google, 76% of people who performed a local search visited the business within 24 hours and 28% of searches ended in a sale. Local SEO is a must!
What types of local landing pages do we write?
Websites can achieve good positioning at national and international level. There are tools and strategies focused on development and optimization that allow growth and recognition in different countries regardless of the language spoken in each region. In this way, expansion is more effective.
It refers to a local SEO strategy that allows positioning a website in a city. This tool allows you to improve your visibility when searches are made with that geographic location. For example, a restaurant in Malaga makes sense to have a high positioning in the local results of this city, but not in those of Madrid or Seville.
In this case, Google prioritizes the results that are displayed by streets or neighborhoods in SEO. This strategy allows you to stand out from the competition in very specific geographic areas.
Frequently asked questions about article writing
Why is Local SEO important?
Google strives to show the best results to users and, to do so, it takes into account the location where they are located or where they search. The strategy based on Local SEO allows you to show your business among the top positions in local search results. This helps to stand out from the competition, improve visibility and increase the number of potential customers.
Is local SEO strategy suitable for all businesses?
No, the businesses that benefit from the advantages of local SEO are those that have a physical location. In this regard, businesses such as bars, hotels, hairdressers, hospitals, cinemas, theaters, restaurants, etc. can enjoy the results of this strategy.
Does local SEO increase website traffic?
Yes, through local search results users can access the website. This is a way to drive traffic to the website so that people can get information about the services or products offered.
How can Local SEO be improved?
The first step is to optimize the business listing on Google My Businees using keywords, geolocate images including the location in the ATL description, use mentions about the business, etc. At MyContent we are experts in improving and boosting the local SEO of our clients.
Should the website be optimized for mobile devices?
Yes, to achieve good results it is essential that the website is optimized for different devices. The vast majority of searches are performed from a mobile device, and also, if the search performed is local, the chances of the user contacting the site increase.