Content marketing

Achieve objectives by focusing your efforts

Content marketing

Content marketing is a marketing strategy dedicated to attracting the target audience of a business through the creation and publication of relevant content. The ultimate goal of content marketing is customer conversion and traffic generation.

  • Relevant and quality content: since the goal is to attract the target audience through the content created, it must have value for that audience. It must answer their questions, nurture their interests and solve their needs.
  • Multichannel content: content should be disseminated through various channels, such as social networks or websites. In addition, it is interesting to acquire various formats, whether videos, articles, e-books, or webinars.
  • Shareable content: for content marketing to do its job, it must be disseminated, preferably by users.

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How to create content marketing:

The first steps

Setting the objectives of the strategy

Before you start writing content, you must be clear about the goal you want to achieve with your content marketing strategy. This may be to generate sales, increase the firm’s visibility or generate leads. 

Once the objectives have been defined, the results achieved should be measured through metrics. This way, you will be able to check if the steps you are taking are helping you with your goals or diverting you from your objective. One of these metrics is the KPIs and these can be the reactions on social networks, visits, sales, or comments. 

Establish the buyer persona

Your entire content marketing strategy is aimed at your target audience. Therefore, you must know your target audience and know what they want, what they are interested in and what they need. In general, it consists of solving their pain.

To achieve this, it is very beneficial to define the brand’s buyer persona. This can be done through interviews or brainstorming.

 

 

Define your content

Once you are clear about your target audience and the objectives you want to achieve with the strategy, it is time to establish the content. This must meet the interests, tastes, and needs of your buyer persona.

In addition, you will also have to clarify the distribution of these contents, which channels you will use and which formats, such as social networks, blogs or e-mail.

Reasons to have it

Discover the benefits of a good content marketing system

Differentiate yourself from the competition

With this strategy, you will create and publish quality content with value for your audience. As a result, you will stand out from your competition, making your brand an authority in the industry. 

Generate more traffic

Content marketing helps the SEO positioning of your website. This will consequently increase traffic to your site. Likewise, you will get more conversions.

Helps save money

With a content marketing strategy, you will not have to invest money in advertising or other methods that involve a higher investment to achieve the same goals.

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Different types of content marketing

Differences within content marketing

Articles

Articles or posts are the content marketing method in the greatest degree. Strengthen the relationship with your audience by providing knowledge and tips that are useful to them. 

Social media content

The presence in social networks is essential nowadays. Depending on your buyer persona, you will have to be present in some social networks or others. These allow a two-way communication with your audience, achieving a close and active relationship.

Infographics

Infographics communicate the message we want to convey in a visual way. They explain more complex data in an attractive and understandable way. They can be accompanied by text to lighten the reading.

Videos

These include advertisements, success stories, blogs, tutorials, product tests and advertisements. Most people prefer this type of content, since it generates greater trust in the audience. 

Podcasts

This type of format allows you to consume content while your audience is doing other tasks. This is very useful considering the pace of life in society. 

Frequently asked questions about content marketing

How long does content marketing take to achieve results?

It depends on the strategy, the timing, and the website. There are many factors that make it impossible to give an exact answer to this question. However, one could say that it takes at least a year to see results.

Why does content marketing work?

Content marketing uses a subtle, non-invasive strategy that does not stun the audience. In this way, you simply engage your audience by creating content that is of value to them. 

What do I need to know when creating content?

First of all, when planning the content to create, you must be realistic with your time. It is better to be consistent over time and generate little content, but of quality. Remember: quantity does not come first.

Can MyContent help me with my content marketing strategy?

Of course, it can! This is one of the services we offer. Contact us, and we will help you through the whole process. We have professionals who will help you achieve your goals.

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