Benefits of having a blog
Publishing quality content on the blog makes readers access it more frequently. In addition, it allows you to connect with your audience, get closer to them and create a community of subscribers. Having an attractive blog that provides value helps to position the website in search engines. This allows you to reach more readers.
Find out how MyContent can help you with blog article writing
Introduction
The introduction is essential to maintain the reader's interest in the article. It is the reader's first contact with the content. These first lines must be attractive and original. It is a key moment to contextualize the topic and show what is to follow.
To make a striking introduction, use statistics, analogies, or questions that help the reader identify with the topic. For example: “70% of athletes seek information to improve their sports performance”.
Development
This is the central part of the article, where the content is shown. It is important to divide the structure into sections so that the reading is dynamic and simple. The information should reflect relevant data that will be of interest for readers to read the article. The language used should be close and understandable to all readers. It is convenient to use elements such as images, subtitles, words in bold or bullet points.
The number of words influences organic traffic. Content with a minimum length of 1200 words rank better because they offer more detailed information and give more clues to search engines to identify the subject matter.
Conclusion
The conclusion is an opportunity to reflect the main ideas and key message of the content. The final information is more easily remembered. Therefore, it is important that the last lines generate impact on the audience. A good closing improves the link with the reader, makes them become subscribers and favors engagement.
CTA
CTA is what is known as call to action. It usually appears at the end of the content. It seeks to motivate the audience to subscribe to the newsletter, download complementary material, start a purchase process, add a comment, etc. Some examples of CTAs are: Call us! Contact us! Download the guide here!
Elements for the elaboration of a blog article
Writing blog articles with the key elements increases the number of visits to your website.
Audience
Writing for a target audience helps to connect with readers. It is important to analyze and define the blog’s audience in order to create content of interest to them. To do this, it is necessary to identify their objectives, needs, tastes, and interests. You can use questions such as: What interests do they have? What do they want to know? What do they need?
SEO strategy
SEO is a set of tools that improves search engine positioning. It is an essential element to be successful and obtain greater visibility on digital platforms. It is necessary to develop SEO-focused content to increase traffic.
SEO optimized content should include: a title containing keywords, a meta description, an excerpt, words highlighted in bold, ALT attributes on images, H1, H2 and H3 headings, internal and external links, category and tags.
Categories and tags
Categories organize blog content into different sections. Subcategories can also be used. This classification allows Google to better understand the subject matter of the blog.
Tags help to define the striking aspects of each article. Choosing the right categories and tags improves SEO positioning.
Visual content
Images help to clarify the message, keep the readers’ attention and make the content more attractive. Articles with images receive twice as much traffic and are shared more times.
Posts that integrate a video receive more traffic and interactions. Including videos in the content increases the average length of visit on a web page.
Links
Internal and external links provide greater relevance to the content. They allow access to information related to the subject of the article and offer a more enriching experience to the audience. This makes links improve SEO positioning.
Sections of a blog article
A key aspect of a good article is the structure of the content. The organized writing of the material improves productivity, offers a dynamic reading, and enhances the reader's experience. It is important to differentiate sections and distribute the information correctly.
Title
The title is the most important element of a blog article. Its function is to capture the reader's attention so that he/she accesses the content. It must be clear, concise, and must reflect what the article shows. It is important that it is SEO-oriented and includes keywords.
Using numbers, questions, or hook words helps to create eye-catching titles. For example: “5 reasons to travel to Spain”.
Meta description
This is the piece of information that accompanies the title in Google search results. It explains what the reader will find if he/she accesses the content. It is an opportunity to attract the audience's attention and get them to click on the article. The meta description must be relevant, attractive, and include keywords.
Excerpt
It is a summary where the main ideas of the content are reflected. This fragment appears next to the title to promote the articles on the blog home page, social networks, or category pages. This information helps to arouse the reader's interest to access the content.
How can MyContent help you?
From MyContent we work with multiple clients helping them in writing blog articles for their companies. We have a team of writers who produce SEO optimized content. With MyContent's writing services, our clients improve their engagement, gain visibility in search engines and increase their organic traffic. In short, we write to position you on the first page of Google results.
Frequently asked questions about article writing
Why is it important to have a blog?
Writing blog articles allows you to bring value to your audience, get closer to them and connect with your target audience. The articles give the opportunity to show knowledge of interest to readers and reflect services and products offered. In addition, blogs help to position web pages.
What do I need for my blog to bring me traffic?
For a blog to generate traffic it is necessary to take care of the structure, differentiate the sections of the content and take SEO into account. To do this, it is important to identify the target audience, write content of interest to them, include images and videos, etc.
Does MyContent have experienced copywriters?
Yes, we have a group of copywriters who take a level test to join the team. They have years of experience in writing content on multiple topics. Their level is reviewed periodically to guarantee the result. In addition, a team of proofreaders ensures that the content is perfect before it is delivered.
What is the advantage of acquiring content for my blog?
Writing blog articles takes time. It is important to publish consistently to maintain a good positioning. With our writers, you can acquire quality content without worrying about anything. You tell us what you need, and we take care of the rest.
Will I have all the rights to the content?
Yes, after the delivery of the content and the formalization of the payment, you will obtain all the intellectual rights of the content.
Are the publications you produce SEO-friendly?
Yes, when you place your order, we ask you for the keywords you want to use. Our writers spend time understanding these words and the search intent behind them. They then craft content focused on those keywords.
What if I don’t like the delivered content?
Don’t worry. Our copywriters produce content focused on the aspects you need. If you don’t like something, you can let us know, and we will modify it.
