Find out how MyContent can help you in writing SEO articles
How to perform a proper SEO analysis
To have a good strategy that provides optimal organic positioning results, it is essential to have a good SEO analysis. Putting the focus on the elements that influence the positioning of a website allows us to know and define the points that need to be improved. In this way, it is possible to develop a detailed action plan focused on obtaining results.
SEO analysis allows us to know data such as performance, loading speed or content quality to apply the appropriate improvement strategies. It is like taking an X-ray to find out the details and obtain a diagnosis that allows the appropriate treatment to be applied.
In addition to the aforementioned advantages, an SEO analysis allows good positioning practices to be carried out, helps to detect possible penalties that Google may apply and gives the opportunity to learn more about the business. All this serves to correct and improve the situation immediately.
There are some tools that allow an analysis of different factors related to the quality of a website:
- To verify that pages can be crawled and that they appear in Google results, Google Search Console can be used.
- Regarding loading speed, PageSpeed Insight provides information on how to improve a web page.
- To analyze the structure of the web and check the status of the URL codes of the web, Screaming Frog, Ahrefs or Botify can be used.
- To find out if the chosen keywords work, you can use SEOquake, Ahrefs or SEMrush.
- Regarding the analysis of the competition, Content gap and Site Explorer from Ahrefs can be used.
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5 basics to build your SEO strategy
After having the necessary information thanks to the SEO analysis, an appropriate SEO strategy can be defined and detailed to improve organic positioning.
Define the target audience
The first step is to detail the target audience as much as possible. It is important to know who you are writing for, who and what the readers are like. This will help create content that connects with them.
Google Analytics offers information about the gender, age, interests, where they are or what is the behavior of the audience on the web. With this data you can define your target audience in more detail and know how to write for them.
Focus on the needs of the audience
Focusing attention on the real needs of the audience will make the content of great value to readers. It is convenient to choose which is the best format to transmit the information.
Analysis of frequent searches of the sector
In order to respond to the needs and interests of the audience, it is appropriate to carry out a search on the most frequent doubts and questions they ask within the sector. The next step is to create content that provides quality information to resolve these issues.
Choose the most appropriate communication formats for the audience
It is convenient to choose the publication format based on the characteristics of the audience and the chosen platform. This will make readers show more interest in the content.
Create valuable content with the highest quality
The last key aspect is to dedicate time and effort to create high-quality content that is relevant and of interest to the audience, that adds value and is correctly structured.
Tips to connect with the audience
catchy title
The title of an article is the key element to get the user to access the content. It is important that it captures the reader's attention, that it is attractive and that it has the keyword with which the article is positioned.
Relevant content of interest
It is convenient to write about issues that are of interest to the target audience. In this way, it is easier to connect with her and get engagement. To create relevant and quality content, it is appropriate to search for information in different reliable sources. It is essential to develop unique content, otherwise there will be penalties. To increase the attraction of the content and highlight the most important concepts, the use of bold can be used.
proper extension
Long texts rank better because they are considered to provide more detailed information. Those with a minimum length of 1,200 words have better search engine results. However, it is useless to have a long extension if the data provided is irrelevant. It is important that the articles have the necessary length to resolve the doubts of the readers, as long as filler content is not used and the information adds value to the reader.
organized structure
Organizing the information in a coherent and structured way helps to make reading more enjoyable and improves the user experience. For this, it is convenient to use sections with different headings H1, H2, H3, etc. In addition, presenting the information in this way helps Google to classify the content.
optimized images
Images have a very relevant role. Articles that include a photograph considerably increase their visibility, since these elements make reading more dynamic and enjoyable. However, it is important that they are also optimized for search engines.
To do this, you have to name the image separating the words by hyphens; add the keyword to the file name and in the alt alt text for Google to match the image to the article; use quality images and have compressed formats such as PNG or JPEG.
Things to avoid by all means
- Plagiarism: copied or duplicated content is penalized by Google. Therefore, it is essential to create unique content.
- Keyword Stuffing: Excessively abusing the use of the keyword hinders reading, generates a worse experience for the reader and is penalized by Google. Therefore, only include the keyword the recommended number of times and when the text requests it.
- Not having a format: not having a structure harms reading and positioning. Therefore, it is important to include blocks and sections organized with H1, H2, H3, etc.
- Thin Content: refers to low-quality content that does not add value. This type of content harms the positioning. Therefore, it is essential to offer the target audience relevant and quality information.
How we can help you from MyContent
At MyContent we are experts in developing SEO strategies that improve the organic positioning of websites. We work with multiple clients helping them define the steps they need to take to improve their data. The MyContent team knows in depth the factors that influence SEO and creates optimized content for search engines, improving visibility for our clients.
Frequently asked questions about writing articles
Why is SEO analysis so important?
Having an SEO analysis allows obtaining very relevant data on the performance and functionality of a web page. It can be known if the necessary positioning requirements are not being met or if there is an error. Based on this information, the appropriate guidelines can be established to resolve or improve the situation.
How do you establish a proper SEO strategy?
After an adequate analysis, an SEO strategy is established to improve the organic positioning of the web page. When developing the strategy, it is necessary to take into account some aspects such as defining the target audience in detail, knowing the interests and needs of the audience, analyzing which searches they perform most frequently and choosing the most effective communication method.
What should be taken into account when writing SEO articles?
For the content produced to be optimized for SEO, it is not only necessary to write for readers, but also for search engines. This consists of taking into account the necessary requirements when writing the content. Among them is: choosing a title that attracts attention, establishing an adequate extension, incorporating quality images that are also optimized, organizing the content in a structured way, etc.
What type of content do you create?
At MyContent we have a team of writers who are experts in the creation and development of web content optimized for SEO. Thanks to this, our clients have the content they need while improving their visibility and positioning. We have years of experience writing SEO articles, product descriptions, press releases, etc.
Is the content offered optimized for SEO?
All content produced by MyContent editors is optimized for search engines. We know the importance of positioning and we have years of experience writing SEO content.
Will I get all the rights?
Yes, after delivering the requested order and completing the payment process, all rights will be transferred to you.
