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editorial calendar

Organization is key to achieving your goals

editorial calendar

An editorial calendar is a tool whose purpose is organize the content of a web page and plan in advance all the necessary steps to achieve content marketing strategy checked.

It is a fundamental resource that we must have if we want to save time and give meaning to each post we upload to the blog

In addition, it is not only limited to the blog, but can also include the different social networks with which you count In this way, you will be able to organize your long-term growth and understand What value does each channel bring to your strategy?. Thus, you will maintain a constant stream of content and you will save yourself from having to think against the clock about new themes.

On the other hand, the editorial calendar will help you create different contents. In this way, you will not be surprised when you discover similar posts.

Definitely, you will save time and gain in strategy. 

Find out how MyContent can help you improve your editorial organization

Create an editorial calendar

The first steps

Be clear about your goals

Before launching into creating content, you must be clear about the goals you want to achieve with your blog. Dedicate the necessary time to this point, because if you set goals that are wrong, unrealistic or that do not match your page, the rest of the process will fall off piece by piece. At this time you must define your buyer person, that ideal user that you want to be part of your audience. In addition, we recommend that you set goals smart: achievable, temporary and specific.

Create an annual agenda

Do not worry, we do not ask you to establish the content that you will publish every day of the year. However, it is important that you mark the key months for your sector, as well as the most relevant days. In this way, you will be able to take them into account in advance and the reader will realize that you care about your relationship

Make a monthly plan

Despite the fact that this point is the most annoying, it will also be the one that save you more time and help you to a greater extent to generate quality content. 

plan the number of articles you will generate per week. It is convenient that you be realistic with this point, since if you set an amount above your possibilities, little by little you will end up reducing it. It is not about writing 15 weekly articles, but about being constant. If your budget and your time can only manage 2 posts a week, set that number in the monthly plan.

Once you have the number of articles, you must assign them a theme to each other. To do this, you can help yourself with the annual agenda and review days and months that offer you a theme. 

When doing this, it is recommended that you include within each article the title, keyword, number of words and date in which it should be published.

 

 

 

 

Create your weekly plan

Now is the time to create the content that you will publish weekly, as you have set in your monthly schedule. 

When doing this, it is It is important that you have reserve items, in order to avoid having to modify your editorial calendar at the last minute. 

Reasons to have it

Discover the multiple advantages offered by an editorial calendar with which to organize the content of your website

Advance content and protect yourself against possible unforeseen events

With an editorial calendar you will be clear about what you are going to publish each day. Therefore, you can advance content creation. In this way, if unforeseen events arise, you will already have the articles that you must publish. This will reduce stress considerably

Optimize your time

Thanks to this tool, you will not have to constantly worry about possible themes with which to fill your web page. In this way, you can invest that time in other important issues of your blog that they usually didn't have a place in your schedule.

Keep a steady pace

In the birth of a web page, it is normal to have many ideas. Inspiration usually flourishes at this time. However, over time, gaps often emerge and there are weeks in which the mind is blank. With an editorial calendar you can keep content flowing steadily

Contact us and learn how we can help you

About our experience

Tips for designing a good editorial calendar

MyContent is made up of professionals from different branches of the digital world. All of them work together to be able to create quality projects that satisfy our clients and meet their objectives. Although an editorial calendar may seem like a simple task that you could do yourself, the truth is that it is the pillar on which your content strategy rests.

Therefore, if it is done incorrectly, not only will it not save you time, but it will will take extra hours in having to correct the approach. In this way, it is very important that this resource is prepared by a professional in the sector, who knows what is the way to achieve your goals and what are the steps to be taken in each phase.  

This is why at MyContent we have a large network of professionals experts in UX Design, content marketing and behavioral economics. With all this, each day of the editorial calendar will be focused on your potential customers, in their tastes, needs and values.

  • We know the needs of your public
  • We help you manage your time
  • We focus on your goals at all times 
  • We develop your entire marketing strategy
  • We include your social networks and combine different formats

 

Frequent questions

Is it the same editorial calendar as content strategy?

They are two terms that go hand in hand, but they are not the same. A content strategy is prior to editorial design. The purpose of this is to be able to organize the strategy and plan it properly. However, if there is no content strategy, editorial design makes little sense.

Can you create an editorial calendar for social networks?

Of course, an editorial calendar for social networks is a very useful tool and will help you, among other things, to know which posts generated the most reactions, in order to take them as an example and learn more about your audience.   

Are there tools to create an editorial calendar?

There are tools for creating editorial calendar templates. In addition, through some, you will be able to share the calendar with the rest of the team and make comments in real time. 

What happens if I am not clear about my objectives?

It's normal to get a little lost at this point. At MyContent we have professionals who will be able to help you set realistic and achievable goals and, in the same way, they will be able to give you the keys to reach them.

What does an editorial calendar include?

The editorial calendar includes all scheduled and published articles, as well as the rest of the contents, such as YouTube videos, tweets or Instagram posts. Thanks to this, all the channels of your project will be interrelated and will complement each other. 

Shall we help you in writing articles?

Tell us a little about your project, and we will contact you as soon as possible.

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