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Create an editorial calendar
The first steps
Be clear about your goals
Before launching into creating content, you must be clear about the goals you want to achieve with your blog. Dedicate the necessary time to this point, because if you set goals that are wrong, unrealistic or that do not match your page, the rest of the process will fall off piece by piece. At this time you must define your buyer person, that ideal user that you want to be part of your audience. In addition, we recommend that you set goals smart: achievable, temporary and specific.
Create an annual agenda
Do not worry, we do not ask you to establish the content that you will publish every day of the year. However, it is important that you mark the key months for your sector, as well as the most relevant days. In this way, you will be able to take them into account in advance and the reader will realize that you care about your relationship.
Make a monthly plan
Despite the fact that this point is the most annoying, it will also be the one that save you more time and help you to a greater extent to generate quality content.
plan the number of articles you will generate per week. It is convenient that you be realistic with this point, since if you set an amount above your possibilities, little by little you will end up reducing it. It is not about writing 15 weekly articles, but about being constant. If your budget and your time can only manage 2 posts a week, set that number in the monthly plan.
Once you have the number of articles, you must assign them a theme to each other. To do this, you can help yourself with the annual agenda and review days and months that offer you a theme.
When doing this, it is recommended that you include within each article the title, keyword, number of words and date in which it should be published.
Create your weekly plan
Now is the time to create the content that you will publish weekly, as you have set in your monthly schedule.
When doing this, it is It is important that you have reserve items, in order to avoid having to modify your editorial calendar at the last minute.
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About our experience
Tips for designing a good editorial calendar
MyContent is made up of professionals from different branches of the digital world. All of them work together to be able to create quality projects that satisfy our clients and meet their objectives. Although an editorial calendar may seem like a simple task that you could do yourself, the truth is that it is the pillar on which your content strategy rests.
Therefore, if it is done incorrectly, not only will it not save you time, but it will will take extra hours in having to correct the approach. In this way, it is very important that this resource is prepared by a professional in the sector, who knows what is the way to achieve your goals and what are the steps to be taken in each phase.
This is why at MyContent we have a large network of professionals experts in UX Design, content marketing and behavioral economics. With all this, each day of the editorial calendar will be focused on your potential customers, in their tastes, needs and values.
- We know the needs of your public
- We help you manage your time
- We focus on your goals at all times
- We develop your entire marketing strategy
- We include your social networks and combine different formats
Is it the same editorial calendar as content strategy?
They are two terms that go hand in hand, but they are not the same. A content strategy is prior to editorial design. The purpose of this is to be able to organize the strategy and plan it properly. However, if there is no content strategy, editorial design makes little sense.
Can you create an editorial calendar for social networks?
Of course, an editorial calendar for social networks is a very useful tool and will help you, among other things, to know which posts generated the most reactions, in order to take them as an example and learn more about your audience.
Are there tools to create an editorial calendar?
There are tools for creating editorial calendar templates. In addition, through some, you will be able to share the calendar with the rest of the team and make comments in real time.
What happens if I am not clear about my objectives?
It's normal to get a little lost at this point. At MyContent we have professionals who will be able to help you set realistic and achievable goals and, in the same way, they will be able to give you the keys to reach them.
What does an editorial calendar include?
The editorial calendar includes all scheduled and published articles, as well as the rest of the contents, such as YouTube videos, tweets or Instagram posts. Thanks to this, all the channels of your project will be interrelated and will complement each other.