Discover how MyContent can help you with the creation of your creative briefing
Create a creative briefing
The first steps
First, it is important to make it clear who is the client. At this point you will have to summarize the brand trajectory, what it has done since its birth and where it is. It is also essential to specify the values of the firm, in order to create a project that coincides with them and supports them. In the same way, you will have to talk about brand competition.
The goals to be achieved with the project
Here you will have to clarify the objective that the client intends to achieve with the final project. It may be reaching new customers, repositioning the brand or getting more conversions. In addition, you will also have to specify the strategy to follow to achieve said objective.
For the identity of any brand, it is important that all its contents contain the values that your target has associated to the signature. In this way, there must be a consonance between the project and the character of the firm. This point is closely related to the first. We must know the brand, its principles and its history, in order to establish tone and register have the project.
This point serves so that all the people who participate in the project take into account the deadline and avoid delay with the delivery of the order. It is crucial to establish a realistic deadline with the client, taking into account the number of people who are going to participate in the project and their availability.
Detailing the cost of the project can condition the professionals who are involved in its preparation. In this way, they will see the investment made and will carry out a job according to.
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The importance of a creative briefing
How a good creative briefing can influence
Success or failure?
A creative briefing is of the utmost importance when a project fails or achieves success. This is because this document contains all the information on which the project will be based. Thus, will serve as a guide for professionals in charge, who will base all their work on the points indicated in the briefing.
Clear the way to your target audience
This is why defining the target of the project is a point that must be included in the briefing. Each type of customer has tastes, needs and preferences. With a creative briefing, each team member will have a clear who are you addressing, so the creation process will be done by and for your target audience. This greatly increases the chances of success.
Define the competencies of each team member
With this document, professionals will be able to understand their role within the project and the connection that their tasks have with the rest, creating a global vision in which they find their place.
The optimization of a creative briefing
How we can help you from MyContent
At MyContent we have a team of writers who specialized in each market sector. For this reason, we will be able to respond to your needs and demands, helping you to achieve your goals with briefings that define your brand identity and the characteristics that make your project special.
In this way, we optimize each briefing so that it meets your requirements. This we do:
- Distributing the work among the most suitable professionals for its realization.
- Developing unique briefings for each client and each project.
- Visualizing the objective of the work in each phase.
Can a creative briefing be modified?
Of course, it is a flexible document. The customer needs may change as the project evolves. Similarly, new strategies can also be discovered during the creation process. All this would have to be reflected in the briefing, making the necessary modifications.
What information do I have to provide to prepare a creative briefing?
The client is asked a series of questions. so that the person in charge of carrying out the briefing has all the necessary information. It is important to clarify the current situation of the company, what is the objective to be achieved, what benefits does the brand offer, what is the target audience, what problem must be solved in their relationship with the brand and how it is positioned the brand in relation to the competition.
How many types of briefing are there?
In addition to the creative, there are the advertising, marketing and business briefing. They all have the same function: to clarify all the information related to the project. As they belong to different fields, they are distinguished by the data required in each one.
How can you measure the success of a project?
There are different ways to assess the success of a project. Among them are the KPI, or quality indicators. It consists of a series of metrics that are used to check the results of a strategy and see which decisions have been most effective.