Content strategy

Planning with a focus on user needs

Content strategy

A content strategy is a digital marketing tool dedicated to planning, developing, and distributing the content of a website with the aim of satisfying the user's information needs, and then being able to measure the results of this.

When checking the success or failure of this strategy, its contribution to conversions, the profitability of the strategy at an economic level, the traffic it has managed to generate or the positioning of the website is taken into account.

A good content strategy has many advantages:

  • Differentiates the brand from the competition, increasing brand awareness
  • Increased sales
  • Increased website traffic
  • Position the brand in search engines.

Find out how MyContent can help you improve your content strategy

Why is it important?

The importance of a good content strategy

A good content strategy has become essential for the growth of a website. This is due to the multiple advantages of applying this practice. 

You gain notoriety

With a content strategy, you will offer users the answers to their questions and the right solutions to their needs. This increases consumers’ trust in the brand, leading them to follow your advice and make conversions. The result is the positioning of the brand as an authority in the sector. 

You increase sales

This point is related to the previous one. A content strategy will make users trust your products and services, as they consider the brand to be an authority figure. From this position, you can educate customers on everything related to your industry, making them learn how to choose the right products.

You save time and money 

Content strategy is part of inbound marketing. This term refers to a set of techniques that allow the customer to find you and not the other way around. In this way, the content strategy is less time-consuming than other practices with the same purpose. By achieving such good results, you will have to use fewer resources to achieve your goals.

Better brand positioning

A content strategy implies the distribution of messages addressed to your customers on a frequent and constant basis. If this content is useful, it will be shared in other media, improving the website’s PageRank. 

It makes the customer empathize with the brand

This type of strategy allows you to strengthen the relationship with your audience – being there whenever they need you. The website stops being a seller and becomes an advisor and consultant. 

How do we work?

Contact us to find out how to find a professional copywriter that fits your company's needs. We'll work together on a few questions to ask the copywriter to make sure their skills match the content requirements you're requesting.

Connect with writers specialized in your industry

Find the perfect content strategy for your website and develop it with professional copywriters who know how to reach your audience and know how to improve your web positioning.

Receive advice

If you don't know where to start, contact us, so we can recommend copywriters that fit you, your needs and your market. 

Learn copywriting resources

MyContent will guide you through the process to teach you what you need to know about copywriting. This way, you will have the necessary knowledge to understand each part of the process. 

Contact us and learn how we can help you

How to create a content strategy

Mini-guide of the most important steps to create a good content strategy

Define your target audience

Every content strategy and every marketing practice must be customer-focused from the start. After all, the goal is to reach them, so we must understand their needs, interests, and preferences. Therefore, you must establish your Buyer Persona and determine the tone with which you are going to address him, the media in which they are informed or the topics that interest them most.

Determine the objectives you want to achieve

As always, in order to be able to measure the final results, it is essential to establish the objectives we intend to achieve. This way, at the end of the strategy, you will be able to see the failed and achieved objectives and make the necessary changes.

Create a content calendar

Distribute the content based on the habits of your potential customers and your resources and possibilities. You will also have to establish the media in which you will distribute each content, taking into account the audience that usually surfs each channel and the benefits of each one.

Analyze the results

It’s time to check the validity of the content strategy. To achieve this, you will need to:

  • Review the investment made and its profitability.
  • Measure engagement
  • Analyze positioning
  • Measure traffic to your website

Our experience

How MyContent can help you

At MyContent we have experts in digital marketing who will know how to guide you and give you the necessary steps to achieve your goals through a quality content strategy. At the same time, a team of professional writers specialized in your sector will elaborate all the content marked in the strategy.

Frequently Asked Questions

What are some ways to find freelance copywriters for my business?

We offer several ways for this. You can search our list of writers based on their experience and ability. Or, you can invite qualified writers to send you a message with a custom pitch and samples of their work.

What services can my writer provide?

Any of our copywriters can handle writing most types of marketing copy, including copy for websites, landing pages, emails, ads and more.

How do I define my Buyer Persona?

To define and establish your Buyer Persona you need to understand in what way they need you. For example, what products or services from your business give them a solution to this need? What their age is, their professional profile, their country of residence and what their referral channels are.

Is a content strategy and a content marketing strategy the same thing?

No, the content marketing strategy aims to find the reasons for choosing a specific content creation and distribution plan. The content strategy, on the other hand, focuses on how the plan will be carried out. 

 

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