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What is the most recommended content for Instagram?

Instagram is one of the most powerful social networks today. Currently, in Spain they are more than 20 million accounts those who are active in this social network. In world terms, the figure rises to 500 million. Gastronomic accounts, fitness, fashion, culture, investments or video games. The Facebook social network has space for all kinds of content. The statistics speak for themselves: 95 million photos and videos are shared daily on Instagram. It is not surprising, given these numbers, that all brands have jumped into the pool and want to create content for Instagram. The platform is ideal for all those companies that want to grow and reach your target audience directly.

All kinds of audiences are present on the platform, from young athletes to retirees with a newly discovered love of painting. This is a huge plus point for any company. However, it can also be seen as a great challenge. In 2016, 48.8% of the brands used Instagram to promote themselves, a figure that has increased considerably in recent years. As you know, everything is already invented. In this way, not any content is valid. If you want to succeed on Instagram and diversify your business, keep reading.

Create content for Instagram: what succeeds the most


In content marketing, the important thing is to generate and share content that add value to your audience. A tutorial is a fantastic way to achieve that end. Through this format, your audience will be able to learn about something while having fun. Entertainment and information, a powerful mix that will make you stand out.

Think of something you can teach users, from an original recipe to making a garment. You can do it through a well-crafted video or a striking photograph accompanied by a text. Look for something in which your company can stand out and analyze the interests of your target audience to find the right content.


Lifestyle content makes the audience connect with your company. Instead of posting a photo or video of your product, upload a post with a everyday life scene in which what you want to sell appears. It is important to do a preliminary study to find out the tastes, hobbies and aspirations of your audience.

If, for example, you sell sneakers and after several analyzes you bring out that your audience is adventurous and likes to travel, it would be a good idea to upload a post of someone seeing the world with your sneakers on. In this way, your public will understand that your brand will help them reach that lifestyle that you intend to achieve and that your products will adapt perfectly to your expectations.

Create content for Instagram with User Generated Content

UGC or User Generated Content is the type of post that has been created and shared by the users themselves. The main benefit of this type of content is that it does not involve any investment by the company. It is not a campaign and there is no remuneration involved. The user shares that content completely voluntarily.

Beyond the economic aspect, the User Generated Content Build audience trust. Think that your public sees the company for what it is: an organization that seeks a profit and that in order to achieve it, it needs them to buy. So, does not see the firm as an equal, since he understands that there is a certain convenience in your relationship with him. However, viewing a product from your firm through a flesh and blood person similar to him makes him connect to a greater extent.

We can not only see this on Instagram. In any customer journey you can see the need to validate a company through a peer. It can be done from reviews or opinions in forums, from the experiences of acquaintances or from the UGC. In addition, user-generated content also serves to retain customers, creating an emotional connection between the two and making them humanize your brand and feel close to it.

idol content

Absolutely everyone has idols, people they admire who they would like to resemble for some specific facet. Depending on the sector you work in and your target audience, the idols of your audience may be athletes, actors, scientists, cooks, musicians and an endless number of other professions.

Generating idol content is very valuable as it produces a increased user interaction. Just like with lifestyle content, by sharing photos or videos with your audience's idols, they will see the company as a companion of aspirations, tastes and ideals. In addition, they will share the content, since that person they admire so much comes out. Sports accessory brands, such as Adidas or Nike, use idol content a lot, including athletes from all branches in their Instagram feed.


As we have already said, people are not only looking for entertainment on Instagram, but also they also want to find knowledge. Valuable information that they can apply in their day to day, advice, ideas: all this type of content triumphs on the platform. Inspiring videos on practices that you can apply in your routine to improve your quality of life.

A clothing brand can give advice on how to organize the closet efficiently and a business account can choose to teach its followers certain practices to save more money per month. In this way, value is added to people, who will see your company not as an entity that seeks money, but as a community that offers resources and cares about your well-being.


It is not recommended to focus your Instagram account on the products or services you offer, as you will look like an advertisement that slips into the break while viewers enjoy a series. However, there are many brands that, fleeing from this image, fall into never publishing content about their offer on the market.

Ideally, create a balance between the valuable content of an altruistic spirit with the exclusively commercial. Make an agenda with post schedule, in which you write down the amount of product content you make, to avoid exceeding yourself. Depending on your presence on the social network, you should establish one figure or another. Is it a special day for your users? Post a photo or video of your product that is related to that celebration. Thus, you will create a solid and strong bond and your audience will see you committed to their cause.

solidarity works

Society's habit of not talking about one's virtues or positive actions makes many companies avoid counting their collaboration with non-profit social activities. Think that your participation in such work can help the cause itself, causing those people who see you as an authority to follow your example.

Also, as others have said, 'Do the words are gone with the wind'. If your followers do not see evidence and reliable facts of your human and compassionate character, they will begin to believe that your speech is based on demagogy and convenience.

Behind the scenes, one of the best ways to create content for Instagram

Who works for the brand? What is day-to-day like in the company? From where does the business create the products?

All firms seek to retain their customers and generate engagement, but not all make themselves known. If you intend to achieve a solid relationship with your users, you must decide to show yourself. Is it possible to establish a bond with someone without knowing their names and surnames? Think about celebrities, what most attracts fans is not what they do, but their stories, their close people, their personality and, most importantly: his identity.

You should not show your signature as an empty name and logo, but rather as a community of people. To do this, post content about the day-to-day of the company, such as morning meetings. It is also very powerful teach different workers, from managers to the last employee in the pyramid, so that users can put a face on them. Carrefour is one of the companies that is most committed to this type of content. Finally, you can take a tour of the corridors of the company, showing the rest room or the meeting room.

Motivational quotes

Most of the people usually share the same problems. Today, we all lead similar lives, with similar work schedules and similar concerns. Motivational phrases have been a boom on Instagram for a few years. with this content a lot of interaction is achieved, being able to get new followers. The great benefit of motivational phrases is that they do not require much time, since it is very simple and easy content.

Instagram content for companies

Beyond Creating Content for Instagram: Tips for a Successful Business Account

create a presentation

Do you want to create content for Instagram? You should know that your account name and description are your presentation. If they are not eye-catching, you will not be inviting users to stay and get to know you. To create a good biography on Instagram, the first thing you should do is use a username that matches the company name. This way, when users search for you, they will find you easily. In the event that the username is already occupied, seek to add a tag that describes what you do.

On the other hand, it is necessary that you add a link that directs users to your website, to pave the way for them and make it as easy as possible for them. A very useful tip is to put a unique link for instagram. In this way, you will be able to check how many Internet users have landed on your website through this route and change certain things to improve the numbers or toast what has been achieved. Accompany the link with a call to action, a phrase, preferably with emojis, that invites visitors to click on the link. To write a good copy in a CTA, it is important that you include the verb that implies the action and put it in imperative. Also, the sentence must be clear and not include too many adverbs.

Use highlights

The highlights or outstanding stories exponentially increase the conversions. These have many uses. First, story content, which can be very valuable, doesn't die within 24 hours. On the other hand, they help to tell long stories that would otherwise become very heavy on this social network. Finally, they help create a tidy profile and pleasing to the eye. When the user wants to consume specific content, they can have it at hand by clicking on the featured stories. For this reason, we advise you to include a emoji or word that describes the content of the highlights.


After all, talking about creating content for Instagram is talking about photos, the rest are mere accessories. The protagonists of this social network are the photographs. So, it is important that you take care of the image that you are offering to the public with your account. Do not be obsessed with uploading a high number of photographs a week if you are not going to have the necessary time to dedicate it. The photos must be of quality and have meaning. In addition, each of them must be true to your identity, being small pieces of a puzzle that finally show who your signature is. To do this, it uses the ideals with which the company is defined and the Corporate colors. As for the latter, it is crucial that the colors of the photos have a certain relationship.


On Instagram you can upload videos of up to 60 seconds. The videos are very attractive and they play automatically, which increases the number of views.

To upload videos to Instagram, the first thing you should do is define the goal What do you want to achieve with that content? This can be from increasing the traffic of your website to improving your notoriety in the sector. Once this is done, choose the type of video that best suits your goals, be it entertainment, tutorial, educational or FAQ. The important thing is that the video follows the canons marked in the signature style guide and that knows how to attract the reader's attention in those 60 seconds.

In short, Instagram provides multiple resources so that all users find their place on the platform. You already know what that means, if all people are optimal users for this social network, all companies must also be. Therefore, exploit your creativity and make your profile a place that reflects YoImage of the brand in all its splendor.

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