Companies and their advertisements in the market have evolved with technological advances and new advertising tools. One of the most popular current methods is the use of social networks, such as advertising through Facebook Ads. However, when this strategy requires a detailed study, it is time to carry out a Facebook Ads audit.
It's about a service offered by certain specialized agencies to optimize an existing Facebook Ads account. This through an exhaustive and personalized review. The focus of the audit is to identify the weaknesses and strengths in the management of said platform.
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What is it for or why do it?
Requesting a Facebook Ads audit allows you to perform an analysis of an account. If the investment in this involves few benefits or errors are found in the execution of the advertising campaign, the audit will give details around the current situation to improve the advertising campaign.
As it is a process that can be tedious for some companies, it is recommended to have a Facebook Ads Manager. Is important to have special caution who to trust to perform the audit.
Some benefits of this process are:
- Appreciate the previous movements of the client in the advertising field.
- The study of current business strategies.
- Propose the change of strategies.
- Know the effectiveness of the invested budget.
- Identify creative opportunities.
- Review the current status of the company.
- Study the public that the client is looking for.
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How the audit is done
The process for conducting an audit depends on the objectives to be achieved, since the audit You can change your approach if the client requires it. That's why one Facebook Ads audit It can be done in three different ways:
- Global: General studies of the client are carried out before designing the Facebook Ads. This type of audit seeks to understand the focus of the target client and the type of market to which you want to reach.
- Technique: It is the most complex part in the analysis and it is about studying the technical section of the account, from the verification of the business to the verification of the configurations in the events to publicize the Ads.
- Operative: The analysis of Ads goes through a study of all the figures, statistics and general numbers of promotions, including the last years and promotion periods. Efficacy is determined in each period.
What does MyContent offer?
At Mycontent we offer you the most complete service to carry out the Facebook Ads Audit, so that you do not have difficulties knowing the progress of your advertising accounts. We take care of optimizing business strategies, analyzing the aspects that will make your company successful. In addition, we study the growth and how the Ads are distributed.
This way, We offer you opportunities to:
- Direct your company towards a larger market according to your objectives.
- Create powerful new advertising methods.
- Advice with experts in advertising control.
- Increase in sales and savings in time and money for the best optimization of your sales strategy.