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What is an SEO audit?
The SEO audit is a process in which the aspects or elements that mark the positioning of a website are analyzed in detail. One of its benefits is that allows to diagnose certain problems or failures, besides:
- Detect points to optimize the ranking of the blog or website.
- Integrates the use of detailed exams to determine internal and external characteristics of the site. This allows to build an accurate diagnosis to plan the improvement of the web page.
The use of the SEO audit becomes a logical step for any company that wishes to improve the presence of its website in search engines. Regarding the growth of the website, this type of audit lays the necessary foundations for apply new strategies in the development of a web domain.
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The importance of the SEO audit system
Request an SEO audit allows you to recognize various elements of websites that influence their presence in search engines. The main advantages of these audits are:
- Periodically evaluate the performance of the website.
- Adapt to changes in search algorithms.
- Attract more traffic organically in searches.
- Help keep the website in optimal condition.
Thanks to an SEO audit it is possible to reach a wider audience, with a method that in the long term can be more profitable; unlike advertising models such as PPC, since it will not be necessary to make a payment each time a user accesses the website by clicking on it in a search engine.
Search engine positioning
With the audit report, one of the first things you know is how the website is perceived in popular search engines. In these reports there are three key elements that stand out:
- website position. The review of a website in page ranking is very important. If they are not in the first positions, some tools such as the branding and the link building they can change the position of the website.
- Keywords and their relevance. The use of keywords is key to the recognition of the position in the search engines. The right keywords allow new users to access the content of a website, which increases visits.
- content snippets. The combination of the title, the URL and the meta description are essential for a website to appear in the results displayed by a search engine like Google.
From MyContent we offer you the opportunity to Recognize the necessary elements to highlight your website or personal blog, through an SEO audit. We have the best tools to carry out this analysis and we are experts in optimizing it and evaluating the positioning of your brand. From MyContent we prioritize the design of strategies to take your position in search engines to the next level.
For us it is important to provide you with a professional service adapted to the needs of your website. With MyContent you will be able to improve the positioning of the site and reach new users.