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Google Ads audit

Improve the performance of your campaigns

Google Ads audit

The google ads audit It is a data analysis service of a Google Ads account, with the aim of verifying if it is sufficiently adjusted to the operating parameters of the platform; In this way it is possible to run an advertising campaign effectively.

This service is usually carried out by agencies specialized in said Google Ads, which allows a thorough diagnosis of management quality that a company has

Through this analysis it is possible to offer a detailed report with all the strengths and management mistakes, but it also offers a global vision that can be used to optimize the operation of the platform with a view to meeting marketing objectives.

Make the most of your budget and improve your results.

What is a Google Ads audit?

The Google Ads audit is a detailed analysis of the configuration, performance and strategy that a company applies to its campaigns within this platform. In this audit Aspects such as the proposed objectives, the account, ad group, the campaign, the structure and other related aspects are also analyzed.

Any agency specialized in Google Ads has as its main focus the detection and search of changes that can be applied to improve campaign effectiveness.

Advantages of an audit

Why is it a good idea to do a Google Ads audit? Through this management it is possible:

  • Increase the number of registrations, sales and contacts.
  • Reduce the cost per click or increase your profitability.
  • Increase click through rate (CTR).
  • Improve the performance of any key indicator.
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What is a Google Ads audit used for?

The main reason to perform this kind of audit is that it offers the possibility of finding solutions to problems that a campaign could present. This translates into better ad performance, which can not only improve results, but it can also reduce costs.

The agencies that carry out Google Ads audits have so much experience in managing Google Ads Settings and in analyzing the data provided by the platform, that they are capable of detecting errors that could go unnoticed by the average user. Therefore, it is always a key investment to maximize the success of the campaigns.

a good audit can be used to achieve the following results:

  • Lower the CPC.
  • Increase ROI.
  • Achieve a higher number of conversions.
  • Reduce costs per conversion.
  • Improve the quality of keywords.
  • Raise the CTR of each ad.
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How is it done?

To do this, tools such as Google Ads Settings are used, the operation of each aspect of the account is verified and it is analyzed in depth.

Certain aspects such as structure, objectives, strategy, configuration and performance are key in the audited assessment. Also, the Quality Score, CTR, objectives and management of the marketing strategy have a great importance within the performance of the campaign, so they are also analyzed.

Related aspects such as keywords and targeted ad groups they are studied to verify if they are in optimal conditions or if it is possible to improve them.

What does MyContent offer?

At MyContent we have a team of professionals with extensive experience in managing the Google marketing platform. We can offer you a detailed analysis of the configuration, strategy and performance of your Google Ads campaigns, so that you can identify all possible errors or weak points and apply effective solutions to boost its performance.

Thanks to this audit, your campaigns boost the advertising of your company or business. Some improvements you could get if you carry out an audit of Google Ads with MyContent are:

Cost reduction

We take care of preparing a report with suggestions for changes that, based on our analysis and experience, can represent a significant reduction in the expenses necessary to sustain your campaign, without this representing a drop in quality.

Increased conversions

We know that the number of sales, registrations and contacts is one of the main objectives of any company that executes this type of campaign, so through our analysis, we take care of identifying all the possible strategies that you could apply to improve the numbers. Of conversation.

Complete and adapted visualization

We are experts in studying Google Ads accounts from a complete picture; Through our audit report you can easily see everything behind the current performance of your marketing strategy. This way you will identify negative aspects that you could be ignoring and we will also offer you solutions that you can apply in your strategy to improve the performance of your campaign to the limit.

Shall we help you with your audit?

Tell us a little about your project, and we will contact you as soon as possible.

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