Maximize your results with our Amazon Ads Audit
What is an Amazon Ads audit?
The Amazon Ads audit is an activity carried out by experts who have previously passed the CPA verification process (Certified Public Accountant). This certification, granted by Amazon, authorizes them as professionals to provide a quality measurement service of an Amazon Ads account and the campaigns you run.
Are audits are governed by the MRC (Media Rating Council), a standardized system whose purpose is to guarantee the quality and accuracy of the evaluation. It should be noted that the MRC certification allows the evaluation of clicks in Amazon DSP as well as ad impressions display.
Audits and transparency
An important point with these kinds of audits is that they include a transparency record, a detailed document in which the person who requested the audit service can clearly see everything related to the account.
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Why do it?
An audit of the amazon ads is a good idea because it offers:
- Advice to design a strategy adapted to your needs that is effective to promote the advertising campaigns of Amazon Ads.
- Deep and precise analysis of Amazon SEO, through the use of tools such as MRC.
- Obtaining customized solutions provided by an Amazon SEO Consultant that can be used to enhance specific aspects of the campaign; Here are increased loyalty, improved brand awareness and increased conversion rate.
- Design strategies that take advantage of professional solutions for Amazon Ads such as third-party ad inventory filtering.
How is an Amazon Ads audit done?
To carry out this audit, the Amazon Ads account is subjected to a deep process of data analysis; direct contact is established with the client to understand what is the global vision of your business and what are your objectives. In this way, it is possible to prepare a suggested planning that, according to what was discovered in the data analysis, allows the campaign to be directed towards the fulfillment of said objectives.
The audit report may contain the experience of the auditors, so it is possible that some of the recommended advertising strategies are based on actions that have been shown to be effective, when applied by other companies in the past.
How can the audit offered by MyContent help you?
At MyContent we have a team of professionals with extensive experience in managing Amazon Ads, who have the necessary tools to audit an account on this platform. We can become the key boost you need so that your advertising campaign achieves the objectives of your business.
If you decide to ask for our help, the audit will provide you with the following benefits:
- We will check the situation of your account seller and we will identify what changes you can apply to improve its benefits and performance.
- We will design personalized strategies aimed at increasing the visibility of your products or services in search results.
- We will analyze the relationship between your account and the Amazon algorithm. In this way, we will prepare a plan aimed at improving the way your products are seen on the Amazon website or associated sites.
- We will check the quality of your ads and their calls to action. If necessary, we will prepare an improvement plan based on persuasion techniques so that your products can increase their ability to retain customers.
- We will act as your personal Amazon SEO Consultant and we will support you in all your doubts related to the use of the platform or how to make your campaign a success. We will be your partners in optimizing your marketing strategy.
- We will provide a detailed report that will act as your main support to optimize your Amazon Ads campaign. This document will not only have clear language, but it will also be transparent and will allow you to recognize errors that often go unnoticed when creating Amazon Ads campaigns, but that our team of experts knows how to identify precisely.