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What is a SEO Audit?
The SEO audit is a process that analyzes in detail the aspects or elements that mark the positioning of a website. One of its benefits is that it allows to diagnose certain problems or failures, in addition:
- Detects points to optimize the ranking of the blog or website.
- Integrates the use of detailed tests to determine internal and external characteristics of the site. This allows to build an accurate diagnosis to plan the improvement of the website..
The use of SEO audit becomes a logical step for any company wishing to improve the presence of its website in search engines. In terms of website growth, this type of audit lays the necessary groundwork for implementing new strategies in the development of a web domain.
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The importance of the SEO audit system
Requesting an SEO audit makes it possible to recognize various elements of websites that influence their presence in search engines. The main advantages of these audits are:
- Periodically evaluate the performance of the website.
- Adapt to changes in search algorithms.
- Attract more organic search traffic.
- Helping to keep the website in optimal conditions.
Thanks to an SEO audit it is possible to reach a wider audience, with a method that in the long term can be more profitable; unlike advertising models such as PPC, as it will not be necessary to make a payment every time a user accesses the website by clicking on it in a search engine.
Search engine optimization
With the audit report, one of the first elements known is how the website is perceived in popular search engines. There are three key elements that stand out in these reports:
- Position of the website. The review of a website in the page ranking is very important. If it is not in the first positions, some tools such as branding and link building can change the position of the website.
- Keywords and their relevance. The use of keywords is key for the recognition of the position in search engines. The right keywords allow new users to access the content of a website, which increases visits.
- Content snippets. The combination of title, URL and meta description are essential for a website to appear within the results displayed by a search engine such as Google.
Web optimization
From MyContent we give you the opportunity to recognize the necessary elements to highlight your website or personal blog, through an SEO audit. We have the best tools to perform this analysis and we are experts in the optimization and evaluation of the positioning of your brand. At MyContent we prioritize the design of strategies to take your position in search engines to the next level.
For us it is important to provide you with a professional service tailored to the needs of your website. With MyContent you will be able to advance in the positioning of your site and reach new users.
